29 results
Google AI Overviews have run Australia-wide since October 2024. How to hide them on any device, why one isn't showing, the dated AU rollout of AI Mode, Search Live and ads, and how Australian businesses earn and track citations.
Which content formats get cited by AI? We compared 19 studies on listicles, comparisons, tables, FAQs, length and video, explain why their numbers disagree, and map the right format to each query intent.
OpenAI is reportedly building ChatGPT analytics for business: daily impressions and clicks for verified brands in a Business Hub. What it shows, what it leaves out, how it compares with Search Console and GA4, and how to set a baseline now.
Self-promotional 'best X' lists still get cited by AI engines, but often the engine recommends a competitor from them. Seven 2025-2026 studies side by side, our own citation data, Google's rules and a checklist for lists that deserve citation.
AI search retrieves candidate passages with keyword and embedding search, then a reranker decides which ones the model reads. We explain each stage from vendor docs and tested five before/after rewrites through two real rerankers.
AI share of voice is your share of all brand mentions in AI answers. Get the mention, citation and position-weighted formulas, a worked example, spreadsheet formulas, sample-size math from 968 tracked runs, vendor definitions side by side and a reporting template.
We re-ran 42 prompt-engine pairs 968 times. 42.9% flipped between mentioning and not mentioning the brand, and back-to-back runs shared a median 41% of cited domains. Here is what that means for how often you track and how many runs you need.
Fourteen AI writing tools, with every price read straight off the vendor's own pricing page on 16 September 2026. Includes the prices the ranking listicles get wrong, and the four tools that quietly stopped being writing tools at all.
Generative engine optimization is the practice of structuring content so AI engines cite your brand when generating answers. Here is the plain-English definition, where the term actually comes from, and how it differs from SEO and AEO.
SEO targets ranking. AEO targets being the answer. GEO targets being the cited source. A clear breakdown of what each one actually optimizes for, where they overlap, and how to prioritize between them.
Profound is strong on enterprise measurement. AI Rank Lab adds the optimization layer. A feature-by-feature comparison, including where Profound wins.
Confused by the alphabet soup of AEO, GEO, AIO, and SEO? This guide breaks down exactly what each means, how they differ, and how to build a content strategy that wins across all four in 2025.
