Find out why AI engines aren't quoting you. The AEO audit scans your pages for the structural, semantic and authority signals that decide whether ChatGPT, Claude, Perplexity and Gemini can lift your answers, then ranks the fixes.
Free on one page (report emailed to a work address). Multi-page scans run in the dashboard.
AEO audit report
An AEO audit is a check of how easily answer engines can lift your content as a direct answer. AI Rank Lab's AEO audit scores each page on eight groups of signals, including a short opening answer, question headings, FAQPage and HowTo schema, snippet-length passages, entities with sources and conversational tone, and returns an AEO score per page with the fixes ranked by impact.
It works as an AEO scanner and an SEO page scanner in one pass: the same scan also records the SEO and GEO signals that sit underneath, so you can see when a page fails for a technical reason rather than a writing one.
An answer engine is any system that replies with an answer instead of a list of links: Google's featured snippets and AI Overviews, voice assistants, and chat assistants such as ChatGPT and Perplexity.
Answer engine optimisation (AEO) is writing and marking up pages so those systems can find the question, extract a short answer and trust it.
Generative engine optimisation (GEO) overlaps with AEO but focuses on being cited inside generated answers. The AEO/GEO/SEO analyzer scores both.
Answer engines don't rank pages, they lift passages. The audit looks at each page the way an answer engine reads it: can it find the question, the short answer, the proof and the markup?
Answer engines quote short, self-contained passages. The audit checks whether a page opens with a direct answer and breaks its content into pieces a model can lift.
Questions in headings, an FAQ section and FAQPage or HowTo schema tell answer engines exactly which question a passage answers.
Sample site: 21 of 48 pages have questions on the page but no FAQPage schema.
Models trust passages that name things precisely and back them up. The audit counts entities, statistics, dates and cited sources, and the schema types that describe them.
Voice assistants and chat answers favour plain, spoken-style sentences. The audit measures sentence length and how conversational the copy reads.
From domain entry to a scored report with a ranked fix list.
Paste a URL for a single-page scan, or add the domain in the dashboard and scan pages found through its links (up to 100 per scan, depending on plan).
Every page is checked for answer structure, FAQ markup, entities and conversational readiness, and given its own AEO score.
Work through the fix queue from the top, then rescan to confirm. Multi-page scans can be scheduled to re-run, and Domain Progress compares runs.
AEO readiness analysis built for content and SEO teams who take AI search seriously.
Every page gets its own AEO score, so you can see your highest-potential pages and what holds them back.
Fixes ranked by likely impact on being used as an answer, with what to change on which page.
Finds FAQPage, HowTo, Article and Organization schema and flags pages where questions exist without markup.
Score up to 100 pages per scan for AEO, depending on plan. For a deeper technical crawl, SEO Auto Audit covers up to 5,000 pages at 1 credit per page and flags missing FAQPage schema.
Multi-page scans on a verified domain can be set to re-run on a schedule, so new issues show up without a manual check.
Export the report as a PDF, or brand it for clients with white-label reports.
Know the edges of the tool before you report its score to anyone.
The audit reads your pages, not AI answers. To see whether ChatGPT, Claude, Gemini or Perplexity actually cite you, track your prompts in Brand visibility.
The scan counts entities, dates and cited sources. It can't tell whether a claim is true or current; an editor still has to.
AI Rank Lab is software. You or your agency apply the fixes; the Content Suite can help rewrite pages.
Something else? Ask the team
AEO stands for Answer Engine Optimisation — the practice of structuring your content so that AI engines like ChatGPT, Claude, Perplexity, and Gemini cite it in their responses. An AEO Audit scans your website for the structural, semantic, and authority signals that determine whether AI engines trust and reference your content.
Traditional SEO optimises pages for Google's crawlers and ranking algorithm. AEO optimises content for the way AI language models ingest, interpret, and cite information. AEO factors include authoritative writing style, structured Q&A formats, schema markup, factual accuracy signals, and content depth — not just keyword placement and backlinks.
Eight groups of signals on every page: answer structure (short opening answer, lists, tables, steps), FAQ presence (FAQPage and HowTo schema, question headings, FAQ sections), answer box readiness, featured snippet potential (40 to 60 word answers), voice search readiness (sentence length, natural questions), semantic richness (schema types, semantic HTML), entities (names, statistics, dates, cited sources) and conversational readiness. You receive a scored report with specific fixes ranked by impact.
A single-page scan in the SEO Analyzer returns while you wait; the free audit tool emails its report link, which can take several minutes when the queue is busy. Multi-page scans (up to 100 pages) and SEO Auto Audit crawls (up to 5,000 pages) take longer the more pages they cover. Multi-page scans can be scheduled to re-run so you can track progress over time.
AEO optimisation improves the likelihood that AI engines will trust and cite your content, but no tool can guarantee specific citations — AI engines are probabilistic by nature. What the audit does is remove the fixable technical and structural reasons your content gets passed over. To see whether engines actually cite you, track your prompts in Brand visibility.
Scanning a single page with the free SEO, AEO and GEO audit tool is free. Site-wide crawls and saved reports run in the dashboard on credits. Signing up gives 100 free credits with no credit card; paid plans start at $69 a month with 10,000 credits.
An automated scanner checks the same signals on every page in minutes: whether a short answer opens the page, question headings, FAQPage and HowTo schema, snippet-length passages, lists and tables, entities and sources, and sentence length. A manual audit adds judgement the scanner can't make: whether the answer is correct, whether the page answers the question buyers really ask, and how it compares with the pages AI engines cite today. Most teams scan first, then review the top pages by hand.
AI Rank Lab is software, not an agency: you run the audit yourself and get the fix list. Agencies use it to deliver AEO audits to their clients, with white-label reports and a multi-brand dashboard.
Run your first AEO audit free. Get a scored report with the fixes in order.
ChatGPT
Claude
Gemini
Perplexity