AEO Audit Tool

The AEO (Answer Engine Optimisation) Audit Tool analyses your content for readiness to appear as answers in AI-powered search engines, featured snippets, voice search results, and AI chatbot citations. It evaluates six core dimensions: direct-answer formatting, FAQ and structured data markup, entity recognition, heading structure for question-answer patterns, content extractability, and E-E-A-T trust signals.

AI-powered search has moved from a niche to a mainstream traffic source fast. Google AI Overviews now appear in more than 30% of all searches (Semrush, 2025), and when they do, click-through rates for position-one pages drop by 58% (Ahrefs, 2025). That means ranking at the top of the traditional SERP no longer guarantees the traffic it once did. The brands winning in this environment are the ones whose content is structured for extraction — short direct answers at the start of sections, FAQ markup labelling Q&As, and entity signals that tell models who you are.

This audit tool translates those requirements into a scored, prioritised report. It tells you precisely which pages are ready to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews — and which are leaving citations on the table. Each audit surfaces specific fixes: add a FAQPage schema block, restructure this section to answer-first, improve entity clarity here. The output is a to-do list, not a report card.

Most content that ranks well in traditional search is still invisible to AI answer engines — not because it is poor quality, but because it is not packaged in the extractable shape AI systems reach for. An AI Overviews or Perplexity citation requires a passage a model can lift and quote cleanly; a traditional Google ranking does not. This audit bridges that gap. By identifying exactly which structural and technical signals are missing, it gives you a clear path from being ranked to being cited — which is rapidly becoming the more valuable outcome as AI-first search behaviour accelerates.