Arjun Mehta

I am an AI Search and digital visibility researcher based in New Delhi, India. My work focuses on understanding how brands are discovered, represented, and cited across AI-powered search systems including ChatGPT, Google AI features, Claude, Gemini, Perplexity, and other generative search platforms. I researches Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), entity visibility, citation patterns, content discoverability, and the technical factors that influence how information is interpreted by AI systems. At AI Rank Lab, I contributes to research and educational content covering emerging AI-search optimization practices, measurement methodologies, and practical strategies for businesses adapting to the transition from traditional search to AI-mediated discovery. My approach combines technical SEO, information retrieval, structured data, content analysis, and experimentation across AI search platforms.