Skip to content

Competitor intelligence for AI search

See which competitors ChatGPT, Claude, Gemini and Perplexity name for your prompts, where they sit in the answer, which of their pages get cited, and the prompts they win that you do not.

fieldnote.app4,571 credits

Brand Visibility · Competitors

24 prompts · ChatGPT, Claude, Gemini, Perplexity

Illustrative data
Rivals monitored
3
Total rival mentions
34
Your mentions
9
Prompts you miss
7
rivals named, you not
Competitor benchmarkfrom your stored prompt runs
Sample competitor comparison from AI answers: mentions, average position, cited URLs
BrandMentionsAvg rankCited URLs
Fieldnote (you)93.14
Pipewise171.811
Ledgerly122.66
Brightdesk54.02
AI answer engines per prompt
6
credits per engine per prompt run
100
re-check for prompts you opt in
Weekly
export of every competitor
CSV
Competitors measured inChatGPTClaudeGeminiPerplexity

What is competitor intelligence for AI search?

Competitor intelligence for AI search is the record of which brands AI engines recommend instead of you. In AI Rank Lab, every prompt you run on ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode is stored with the brands named, their order, their sentiment and the URLs cited. The Competitors view adds those answers up per rival and lists the prompts where a rival is named and you are not.

It measures what the engines actually said. For an AI-written opinion of each rival's strengths, see Competitor analysis; for the domains and pages behind the answers, see Citation analytics.

What competitor intelligence shows

Every number comes from answers we stored when you ran your prompts. Nothing is estimated.

A competitor benchmark from real AI answers

Each prompt run records which brands the engine named, in what order, and which URLs it cited. The Competitors view adds them up: mentions, average rank, rival domains and the AI answers that cite them, next to your own numbers.

  • Rivals found from the answers, including new ones
  • Average position each rival appears at
  • Export the competitor list to CSV
Competitor benchmarkIllustrative
Sample competitor comparison from AI answers: mentions, average position, cited URLs
BrandMentionsAvg rankCited URLs
Fieldnote (you)93.14
Pipewise171.811
Ledgerly122.66
Brightdesk54.02

Prompt gaps: where rivals are named and you are not

A prompt gap is a question where an engine recommends a competitor and leaves you out. Those are the buyers being introduced to someone else. Filter your prompts to find them, engine by engine.

  • Per prompt and per engine
  • Open the full answer to see the wording
Track brand visibility
Prompts where rivals are named and you are notIllustrative
  • best crm for creative agenciesPipewise · Ledgerly
  • crm with client portalPipewise
  • agency crm that tracks retainersLedgerly
  • agency crm per-seat pricingYou lead

Whose pages AI engines cite

Citations show which domains and URLs the engines pulled from: your pages, rival pages, and the listicles and review sites that mention both. The co-citation timeline shows when a rival started appearing.

  • Your brand URLs next to rival URLs
  • Category listicles that name competitors
See citation analytics
Who AI engines cite · 24 promptsIllustrative · share of cited URLs
  • pipewise.example38%
  • ledgerly.example21%
  • fieldnote.app14%
  • g2.com11%

Cited URLs are read from each engine's answer when you run your prompts.

How AI describes each rival, and what to publish

Rival sentiment shows whether the engines endorse, stay neutral on, or criticise each competitor. A competitor content scan reads their recent articles from their sitemaps and suggests a counter-strategy.

  • Positive, neutral and critical mentions
  • Recent rival articles with dates
Rival AI sentimentIllustrative
  • PipewisePositive endorsement
  • LedgerlyNeutral
  • BrightdeskCritical

Tone of what the engines said about each rival in your stored answers.

From prompt to a closed gap

You run prompts when you choose. Nothing runs on a timer except the weekly re-check of prompts you opt in.

Add your prompts

Write the questions buyers ask, or generate them from your site or from a keyword research run.

Prompts · fieldnote.appIllustrative
  • best crm for creative agenciesAdded
  • crm with client portalAdded
  • From keyword research+3 prompts

Run them

Each prompt runs on the engines you pick: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode.

Run · 24 promptsIllustrative
  • ChatGPT, Claude, Gemini, PerplexityDone
  • AI Overviews, AI ModeDone

Read the competitors

Mentions, ranks, cited URLs and sentiment per rival, and the prompts where you are missing.

Competitor benchmarkIllustrative
Sample competitor comparison from AI answers: mentions, average position, cited URLs
BrandMentionsAvg rankCited URLs
Fieldnote (you)93.14
Pipewise171.811
Ledgerly122.66
Brightdesk54.02

Close the gap and prove it

Turn a gap into an Action Plan and an article, then compare yourself with a competitor in a Progress Report PDF.

See the AI content writer
Progress Report · you vs pipewise.exampleIllustrative
  • Prompts where you are named9 → 14
  • DownloadPDF

SEO competitor tools or AI competitor intelligence?

They answer different questions. Many teams use both.

SEO competitor tools compared with AI competitor intelligence
SEO competitor toolsAI Rank Lab competitor intelligence
MeasuresGoogle rankings, backlinks, estimated trafficMentions, rank and citations inside AI answers
UnitKeywordPrompt × engine
SourceSearch index and clickstream estimatesThe stored answer from each engine run
Where they are strongerBacklink history and traffic estimates over yearsPrompt-level AI answers, with the fix and the writer in the same suite

At a glance

Engines

ChatGPT, Claude, Gemini and Perplexity, plus Google AI Overviews and AI Mode.

Recorded per run

Mention, position, sentiment, competitors named and cited URLs.

Refresh

When you run prompts. Action Plan prompts you opt in are re-checked weekly.

Cost

Compare plans

100 credits per engine per prompt run by default.

Reports

White-label reports

Progress Reports compare you with a competitor and export a branded PDF.

Exports

The competitor list exports to CSV.

Honest limits

  • Answers change between runs.AI engines do not give the same answer twice. Compare runs over time rather than trusting one.
  • Chat engines are not location-aware here.ChatGPT, Claude, Gemini and Perplexity runs do not emulate a country. AI Overview and AI Mode checks do.
  • No automatic alerts.We do not send alerts when a rival overtakes you. Re-run your prompts, or opt prompts into the weekly re-check.

Questions buyers ask us

Something else? Ask the team

What is Competitor Intelligence in AI Rank Lab?

It is the competitor view of your AI visibility data. When you run your prompts on ChatGPT, Claude, Gemini, Perplexity, AI Overviews and AI Mode, every answer is stored with the brands named, their order and the cited URLs. Competitor intelligence adds that up per rival and shows the prompts where they are named and you are not.

How many competitors can I track?

There is no list to maintain: every brand the engines name in your stored answers is counted, including rivals you had not thought of. How much you can measure depends on how many prompts and engines you run, which your plan's credits decide.

What is a 'prompt gap' and why does it matter?

A prompt gap is a question where an AI engine names or cites a competitor but not you. The person asking is being introduced to your rival. Gaps tell you which page to write or fix first, and the Action Plan turns one into topic briefs.

How is AI Rank Lab's Competitor Intelligence different from Ahrefs or SEMrush?

Ahrefs and Semrush are strongest at Google rankings, backlinks and traffic estimates, and both now offer AI visibility reports too. AI Rank Lab works at the level of the prompt and the engine: the stored answer, who it names, what it cites, and then the fix, the article and the publishing in the same suite.

Can I set alerts when a competitor overtakes me on a key prompt?

Not today. There are no automatic competitor alerts. Re-run the prompts you care about to compare, and opt Action Plan prompts into citation tracking, which re-checks them weekly.

How do I view my organic competitors in LLMs?

Add the prompts your buyers ask, run them on the engines, then open Brand Visibility and the Competitors view. It lists every brand the answers named, with mentions, average rank and cited URLs. Those are your organic competitors in AI search, which are often different from your Google competitors.

Is there a platform that shows how AI engines describe my company compared to competitors?

Yes. Each stored answer records the sentiment of the mention, and the Competitors view shows the tone the engines use for each rival next to yours. Open any answer to read the exact wording.

How often is competitor data updated?

Whenever you run your prompts. AI Rank Lab does not run prompts on a timer; the exception is Action Plan prompts you opt into citation tracking, which are re-checked weekly.

See who AI recommends instead of you

Run the free audit to check your own pages, or create an account and run your first prompt against your rivals.