View your LLM organic competitors: the brands ChatGPT, Claude, Gemini and Perplexity recommend instead of you. Measure them from real answers, read an AI-written assessment of each rival, and see what they publish.
Sample competitor comparison from AI answers: mentions, average position, cited URLs
Brand
Mentions
Avg rank
Cited URLs
Fieldnote (you)
9
3.1
4
Pipewise
17
1.8
11
Ledgerly
12
2.6
6
Brightdesk
5
4.0
2
AI answer engines measured
6AI answer engines measured
credits for the AI-written assessment
0credits for the AI-written assessment
countries for a rival's Google keywords
84countries for a rival's Google keywords
you-vs-competitor progress report
PDFyou-vs-competitor progress report
Rivals measured inChatGPTClaudeGeminiPerplexity
Four ways to analyse a competitor
Two are measured, one is an AI opinion and one reads their site. Each is labelled for what it is.
Measured: who AI names next to you
Run your prompts on ChatGPT, Claude, Gemini, Perplexity, AI Overviews and AI Mode. Every answer is stored with the brands named, their order and the URLs cited, so the Competitors view shows each rival's mentions, average rank and cited pages next to yours.
Prompts where rivals are named and you are notIllustrative
best crm for creative agenciesPipewise · Ledgerly
crm with client portalPipewise
agency crm that tracks retainersLedgerly
agency crm per-seat pricingYou lead
An AI-written assessment of each rival
Add competitor domains and the Competitor Analysis page asks Gemini to compare each one with your site: missing features, content gaps, technical advantages, keyword opportunities, recommendations and a 0 to 100 competitive score. Gemini has no live data here; it answers from its own knowledge, so read it as an informed opinion.
AI-written assessment, not measured data. Gemini compares the two domains from its own knowledge and your first tracked prompt.
Competitive score (opinion)64 / 100
Content gapPricing comparison pages
Missing featureClient portal docs
Keyword opportunitycrm for creative agencies
What they publish
A competitor content scan reads a rival's recent articles from its sitemap, with titles and dates, and suggests a counter-strategy: topics to cover and the gaps in theirs.
Article titles and publish dates
Recommended topics and a gap analysis (AI-written)
Competitor content scanIllustrative · from sitemaps
pipewise.example/blog/agency-crm-pricing12 Oct
ledgerly.example/guides/client-portal9 Oct
pipewise.example/compare/ledgerly2 Oct
Counter-strategy: answer per-seat pricing with a table and a dated FAQ.
The Google keywords they rank for
Run the keyword planner in website mode on a rival's domain to see the keywords it ranks for, with search volume, difficulty and the ranking URL. Compare it with your own run to find the keywords to target.
There are two layers. Measured: run your prompts on six AI engines and the Competitors view shows every rival's mentions, rank and cited URLs from the stored answers. AI-written: add competitor domains and Gemini writes an assessment of each one against your site, with a 0 to 100 score. The first is evidence; the second is an opinion to give you ideas.
How many competitors can I track?
On the Competitor Analysis page you keep one list of competitor domains for your account, shared across your domains. In Brand Visibility there is no list to keep: every brand the engines name in your answers is counted automatically.
What metrics are compared?
Measured: mentions, average position in the answer, sentiment and cited URLs per engine, and in Progress Reports your audit and AI visibility results against one competitor. In the AI-written assessment: missing features, content gaps, technical advantages, keyword opportunities and a 0 to 100 competitive score.
How is this different from Ahrefs or SEMrush competitor analysis?
Ahrefs and Semrush are stronger for backlinks, Google rankings and traffic estimates, and both now include AI visibility reports. AI Rank Lab focuses on the prompt and the engine: which rivals each AI answer names and cites for your prompts, with the Action Plan, writer and publishing in the same suite.
Can I get alerts when a competitor's visibility changes?
Not today. There are no automatic competitor alerts. Re-run your prompts to compare, or opt Action Plan prompts into citation tracking, which re-checks them weekly.
How often is competitor data updated?
Measured data updates whenever you run your prompts; AI Rank Lab does not run them on a timer, except the weekly re-check of prompts you opt into citation tracking. An AI-written assessment is generated once and reused for the rest of the week.
How can I see my competitors in AI search results?
Run the prompts your buyers ask, then open Brand Visibility and the Competitors view. It lists every brand the engines named, how often, at what rank and with which cited URLs. Prompts where rivals appear and you do not are your gaps.
Where can I get a free SEO report for competitive analysis in AI?
Run the free SEO, AEO and GEO audit on your site and on a competitor's URL: it scores both for search, answer-engine and generative-engine readiness with fixes, so you can compare them. For how AI engines actually answer about you and your rivals, track prompts in Brand Visibility.
ChatGPT
Claude
Gemini
Perplexity