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Get your products recommended in AI shopping answers

Shoppers ask ChatGPT and Google's AI answers which product to buy. Check whether your store is named, scan product pages for what AI shopping answers need, fix the gaps and track the result.

Start freeCheck a product page

100 free credits at signup, no card.

northfield.shop4,571 credits

E-com AEO & GEO

northfield.shop/products/trail-runner-2

Illustrative data
Product page score
58 / 100
AI bots blocked
1 of 5
PerplexityBot
Product schema
Partial
No price or rating
Score by engine
  • ChatGPT64
  • Gemini61
  • Claude55
  • Perplexity41

How do you get products recommended by ChatGPT and other AI assistants?

Make product pages readable and quotable, then earn mentions where AI looks. Allow AI crawlers in robots.txt, publish complete Product schema with price, availability and ratings, answer fit and sizing questions on the page, and get listed on the review and comparison sites engines cite for your category. Then track shopping prompts across engines to see whether your brand makes the shortlist. AI search visibility for e-commerce

Why stores go missing from AI shopping answers

An AI answer names three or four products. If yours is not one of them, the shopper never reaches your listing.

  • Product data the engine can't read

    Prices, availability and ratings that live only in JavaScript, or Product schema missing key fields, leave AI engines guessing about what you sell.

  • Crawlers blocked by default

    Many store themes and security rules block GPTBot, ClaudeBot or PerplexityBot without anyone deciding to.

  • No answers on the page

    Shoppers ask "is it waterproof?" or "does it run small?". Pages without FAQs, Q&A or clear specs give AI nothing to quote.

  • Reviews live elsewhere

    AI answers lean on review sites, forums and comparison articles. If those don't mention you, the product page alone rarely wins.

What shoppers ask AI before they buy

Category, comparison and fit questions decide which brands make the shortlist. Track the ones your products should win.

Track the shortlist questions

Save the questions shoppers ask in your category and run them on ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode. Each run records whether your brand is named, its position, the competitors named and the URLs cited.

  • Category prompts show which brands make the shortlist
  • Comparison prompts show whose pages engines trust
  • Cited review sites tell you where to earn mentions
Brand visibility tracking
northfield.shop4,571 credits

Brand Visibility

northfield.shop · 5 of 20 prompts

Illustrative data
Shopping prompts tracked
  • best trail running shoes for wide feetNamed
  • trail runner 2 vs ridgeline proNamed
  • most durable running shoes under $150Not named
  • waterproof trail shoes that run true to sizeNot named
  • where to buy trail running shoes onlineNot named

From invisible to on the shortlist

Start with your best sellers. Fix what AI can't read, add the answers shoppers ask for, then measure.

  1. Scan product pages
  2. Track shopping prompts
  3. Fix and fill
  4. Measure the change

Scan product pages

The e-commerce AEO and GEO checker audits one product page at a time: AI crawler access, Product schema, structure, conversational content and trust signals such as ratings. You get a 0–100 score, per-engine scores and fixes.

E-com AEO and GEO checker
E-com AEO & GEO · scanIllustrative
  • PerplexityBot blocked in robots.txtHigh
  • Product schema missing offers.priceHigh
  • No FAQ or Q&A on the pageMedium

Track shopping prompts

Run your category and comparison prompts on six engines to see where the brand is named and which competitors and review sites are cited instead.

AI visibility tracking
Brand visibility · first runIllustrative
  • Named in 4 of 20 promptsBaseline
  • Most cited: two review sites, one rivalGap

Fix and fill

Unblock crawlers, complete Product schema, and add the answers shoppers ask for. The AI Content Writer drafts buying guides and FAQs; the free schema generator helps with markup.

Schema generator
Action Plan · northfield.shopIllustrative
  • Allow PerplexityBot on /products/*Do first
  • Add sizing FAQ to top 10 productsNext
  • Publish 'wide feet' buying guideNext

Measure the change

Re-scan the product pages and re-run the prompts. The tracking tag shows shoppers referred by AI assistants on each product page.

AI bot tracking
Re-scan · trail-runner-2Illustrative
  • Product page score 58 → 79Up
  • Visits from perplexity.ai this weekNew

The features stores use for this

Built for product pages and shopping prompts, alongside the SEO tools you already need.

E-commerce AEO and GEO checker

A product-page audit for AI shopping answers: crawler access for GPTBot, ClaudeBot, PerplexityBot, Google-Extended and OAI-SearchBot, Product schema, content structure, FAQ and Q&A, and review signals.

  • 0–100 score plus per-engine scores
  • Shareable report link and PDF
  • 50 credits per scan
E-com AEO and GEO checker
fieldnote.app4,571 credits

E-com AEO & GEO

Report · trail-runner-2

Illustrative data
Checks
  • AI crawler access4 of 5
  • Product schemaPartial
  • Conversational contentMissing
  • Ratings and reviewsPresent

Shopping prompts on six engines

Brand visibility runs your shopping prompts on ChatGPT, Claude, Gemini, Perplexity, AI Overviews and AI Mode and stores every run, so you can compare months.

  • Mention, position, sentiment, competitors, cited URLs
  • 100 credits per engine per prompt by default
Brand visibility
northfield.shop4,571 credits

Brand Visibility

northfield.shop · 20 prompts

Illustrative data
Share of prompts naming each brand
  • Ridgeline55%
  • Northfield20%
  • Summitline35%

Google AI Overviews and AI Mode, by country

Check whether Google shows an AI answer for product queries in each market you sell in, and which stores and review sites it cites.

  • Country and language per query
  • See which retailers Google's AI cites
AI Mode tracker
fieldnote.app4,571 credits

AI Mode tracker

United Kingdom · English

Illustrative data
Cited in AI Mode
  • runnersworld.com/uk/gear4
  • ridgeline.com/trail3
  • northfield.shop/products1

How to measure e-commerce AI visibility

Tie product-page fixes to whether AI names you and sends shoppers.

Shortlist rate

Brand visibility

Share of shopping prompts where an engine names your brand, per engine.

Product page score

E-com checker

AEO and GEO score per product page before and after fixes.

AI-referred shoppers

AI referral traffic

Visits from AI assistants per product page, from the tracking tag; check revenue in GA4.

Cited sources

Review and comparison sites engines cite for your category: your outreach list.

What this workflow won't do

It fixes and measures the pages engines read. Some levers sit outside your site.

No feed submission

AI Rank Lab doesn't submit product feeds to ChatGPT, Google Merchant Center or marketplaces. It checks and improves the product pages engines read.

One product page per scan

The e-commerce checker audits one URL at a time, at 50 credits a scan. Start with best sellers rather than the whole catalogue.

Assistants don't emulate a location

Runs on ChatGPT, Claude, Gemini and Perplexity don't pretend to be in a country or town, so write the market into the prompt. Google AI Overview and AI Mode checks take a country and language per query.

Reviews are outreach work

Engines lean on review and comparison sites. The tool shows which ones are cited for your category; earning a place on them is up to you.

Questions buyers ask us

Something else? Ask the team

What is e-commerce AI visibility?

It is how often AI assistants and Google's AI answers name and link your store or products when shoppers ask what to buy. It depends on whether engines can read your product pages and on what other sites say about you.

Which AI crawlers should a store allow?

The checker tests access for GPTBot, ClaudeBot, PerplexityBot, Google-Extended and OAI-SearchBot. Blocking one can stop that company's engine from reading or using your product pages in answers, so decide per crawler rather than leaving a theme's default in place.

Is there an AI rank tracker for e-commerce?

Brand visibility works as one: it runs your shopping prompts on ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode and records whether your brand is named, at what position and which stores or review sites are cited.

Can I compare AI visibility by product category?

Yes. Group your prompts by category and compare mention and citation rates for each group against the competitors named in the answers.

Does it work for Shopify and WooCommerce stores?

The checker scans any public product URL, whatever the platform. The AI bot tracking tag can be added to any site, and the WordPress plugin injects it on WooCommerce stores.

How much does a product page scan cost?

50 credits per scan. Signup includes 100 free credits with no card; paid plans start at $69 a month for 10,000 credits.

Is there a free trial without a demo?

Yes. Sign up and use the 100 free credits straight away, no demo or card needed. There is no ongoing free plan.

The same suite, set up for a different job. See all use cases

See what AI can read on your store

Paste your store URL for a free SEO, AEO and GEO audit, then scan your best-selling product pages.

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