AI keyword research tool and keyword planner

The best one gives you monthly search volume, an organic difficulty score, the pages that rank, and competitor keywords in one place. AI Rank Lab's keyword planner adds two things most tools leave out: whether Google shows an AI Overview for the keyword, and a way to turn keywords into AI prompts you can track on ChatGPT, Claude, Gemini and Perplexity. Disclosure: this is our product.

Enter a website or up to 10 seed keywords, choose a country and language, and check the cost estimate. The run is queued and reads keyword metrics, related keywords, suggestions and the live Google results for your top seeds. You get volume, difficulty, CPC, intent, an opportunity score, quick wins, People also ask questions, AI prompts and a content strategy.

A keyword planner, like Google Keyword Planner, was built for Google Ads: it shows volume in ranges unless you spend, and competition for ads. A keyword research tool is built for SEO: monthly volume, an organic difficulty score and the ranking pages. AI Rank Lab's keyword planner works as both, and needs no ads account.

It is a fair starting point and it is free with a Google Ads account. For SEO it has limits: volume in ranges, no organic difficulty, no ranking pages and no AI Overview data. Most SEOs use it next to a dedicated research tool.

Both use Google demand data. AI Rank Lab adds an organic difficulty score, the top 10 results per seed, People also ask questions, AI Overview and featured snippet flags, an opportunity score, and AI prompts built from your keywords. Google Keyword Planner is still better for bid estimates and ad forecasts.

AI keyword analysis here is split on purpose. Every number (volume, difficulty, CPC, your position, the top 10 results) comes from the search data the run fetched, and the opportunity score is a fixed formula. Gemini writes only the language: the AI prompts built from your keywords and questions, and the titles, outlines and reasons behind each planned article. Any metric it guesses is replaced with the real number, and anything that cannot be grounded is left out.

It is a score out of 100 for each keyword, computed by rules, not by an AI's opinion: up to 40 points for search volume (log scale), 30 for ease (100 minus difficulty), 20 for your current position (ranks 11 to 20 score highest) and 10 for CPC. Quick wins are keywords with at least 50 monthly searches that are easy (difficulty under 30) or where you already rank 4 to 20.

Sort by volume, keep keywords with difficulty under 30, then read the quick wins list: it already applies that filter and adds keywords where you rank 4 to 20, which usually need an edit rather than a new page. Long-tail phrases of three or more words are where most of these sit.

Yes. Run the planner in website mode on a competitor's domain to see the keywords it ranks for, with volume, difficulty and its ranking URL. Compare that list with a run on your own site to find the gaps.

The location picker has 84 countries, and each run takes a country and a language. United States and English are the defaults.

There is no free plan for keyword research. It is billed per data lookup at 100 credits each: a one-seed run usually costs 400 credits, and the run reserves its maximum (600 credits for one seed, up to 1,000 for a website) before it starts, so the 100 signup credits do not cover one. The page shows both numbers before you run and refunds what is not used. The keyword density calculator and keyword cannibalization checker are free tools.

No. It reads rankings when you run it, which is enough to find striking-distance keywords. It does not re-check positions every day. To follow how AI engines answer over time, add prompts to Brand Visibility and re-run them; Action Plan prompts you opt in to citation tracking are re-checked weekly.