Privacy Policy

Last updated on Feb 9, 2026

At AI Rank Lab, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our SaaS platform.

1. Information We Collect

1.1 Personal Information

We collect information that you provide directly to us:

  • Name, email address, and phone number
  • Company name and business information
  • Billing address and GST information (if applicable)
  • Account credentials (username and encrypted password)
  • Profile information and preferences

1.2 Payment Information

Payment transactions are processed through Razorpay, our RBI-authorized payment gateway. We do not store your complete credit/debit card details, CVV, or card PIN on our servers. Razorpay collects and processes payment information in compliance with PCI-DSS standards.

1.3 Usage Data

We automatically collect certain information when you use our platform:

  • IP address, browser type, and device information
  • Pages visited, features used, and time spent on platform
  • Search queries and interaction data
  • Log data and error reports
  • Cookies and similar tracking technologies

1.4 Content and Files

Any content, documents, or data you upload to our platform for processing, analysis, or storage as part of our services.

1.5 Google Analytics Data (Analytics Chat Feature)

When you optionally connect our Analytics Chat feature, we access your Google Analytics 4 (GA4) property data via secure OAuth 2.0 authorization. This section describes exactly what data we access, how we use it, and how you can revoke access.

What GA4 data we access:

  • Website traffic metrics (sessions, page views, users)
  • Conversion and goal completion data
  • User behavior data (session duration, bounce rate, pages per session)
  • Traffic sources and acquisition channels
  • Demographic and geographic data (as available in your GA4 property)
  • Real-time active user data

How we use this data:

  • Process your natural language queries to generate human-readable analytics responses
  • Generate real-time, AI-powered insights about your website performance
  • Identify traffic trends, anomalies, and provide actionable recommendations

Data storage policy:

  • No raw analytics data is stored. All GA4 data is processed in real-time to answer your queries and is not persisted on our servers.
  • Only your chat conversation history (the text of your questions and our AI responses) is saved for your reference.
  • OAuth 2.0 access tokens and refresh tokens are stored encrypted using industry-standard encryption.

Revoking access:

You can disconnect your Google Analytics account and revoke our access at any time through:

Upon revocation, all stored OAuth tokens are immediately deleted.

2. How We Use Your Information

We use the collected information for:

  • Service Delivery: To provide, maintain, and improve our SaaS platform
  • Account Management: To create and manage your account, authentication, and access control
  • Payment Processing: To process subscriptions, generate invoices, and handle refunds
  • Communication: To send service updates, technical notices, security alerts, and support messages
  • Customer Support: To respond to your requests, queries, and provide technical assistance
  • Analytics: To analyze usage patterns, improve features, and enhance user experience
  • Security: To detect, prevent, and address fraud, abuse, and security issues
  • Legal Compliance: To comply with legal obligations and enforce our terms

3. Information Sharing and Disclosure

3.1 Third-Party Service Providers

We may share your information with:

  • Razorpay: For secure payment processing (PCI-DSS compliant)
  • Cloud Hosting: For data storage and platform infrastructure
  • Email Service: For transactional emails and notifications
  • Analytics Tools: For usage analytics and performance monitoring
  • Google Analytics API: To access your GA4 property data (read-only) when you connect the Analytics Chat feature via OAuth 2.0

All third-party providers are bound by strict confidentiality agreements and data protection obligations.

3.2 Legal Requirements

We may disclose your information if required to:

  • Comply with legal obligations, court orders, or government requests
  • Protect our rights, property, or safety and that of our users
  • Investigate fraud, security issues, or Terms of Service violations
  • Enforce our agreements and policies

3.3 Business Transfers

In case of merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

4. Data Security

We implement industry-standard security measures:

  • SSL/TLS encryption for data transmission
  • Encrypted storage for sensitive data
  • Regular security audits and vulnerability assessments
  • Access controls and authentication mechanisms
  • Secure backup and disaster recovery procedures
  • Employee training on data protection and security

Note: While we use best practices to protect your data, no method of transmission or storage is 100% secure. Use strong passwords and keep your credentials confidential.

5. Data Retention

We retain your information:

  • Active Accounts: For the duration of your subscription and service usage
  • After Cancellation: Up to 90 days for account recovery and legal compliance
  • Financial Records: As required by Indian tax and accounting laws (typically 7 years)
  • Anonymized Data: Indefinitely for analytics and research purposes

6. Your Rights and Choices

As per Indian data protection regulations, you have the right to:

6.1 Access and Portability

  • Access your personal information stored with us
  • Request a copy of your data in portable format
  • Export your content and usage data

6.2 Correction and Updates

  • Update your profile and account information anytime
  • Correct inaccurate or incomplete data

6.3 Deletion

  • Request deletion of your account and associated data
  • Remove specific information (subject to legal retention requirements)

6.4 Opt-Out

  • Unsubscribe from marketing emails (service emails will continue)
  • Disable cookies through browser settings
  • Opt out of non-essential data collection

To exercise these rights, contact us at info@airanklab.com

7. Cookies and Tracking Technologies

We use cookies for:

  • Authentication and session management
  • Storing user preferences and settings
  • Analytics and performance monitoring
  • Security and fraud prevention

You can control cookies through your browser settings. Disabling cookies may affect certain features of our platform.

8. International Data Transfers

Your data is primarily stored on servers located in India. If data is transferred internationally (e.g., for cloud services), we ensure appropriate safeguards are in place, including contractual protections and compliance with data transfer regulations.

9. Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected data from a minor, please contact us immediately for deletion.

10. Changes to Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or service features. Material changes will be notified via:

  • Email notification to registered users
  • Prominent notice on our platform
  • Updated "Last Modified" date at the top of this policy

Continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us & Grievance Officer

For any privacy-related questions, concerns, or requests:

AI Rank Lab

Data Controller & Grievance Officer: Dishant Kapoor (Individual Proprietor)

Platform: AI Rank Lab (Digital SaaS)

Email: info@airanklab.com

Phone: +91 9958015301

Address:
A 90 UGF, Chander Vihar
Nilothi Extension, West Delhi
Delhi - 110041, India

Response time: Within 48 hours for privacy requests
Resolution time: Within 30 days for data rights requests

12. AI Rank Lab Chrome Extension

This section explains what the AI Rank Lab browser extension collects, why, and who receives it. It applies in addition to the rest of this policy. The extension audits the web page you are viewing for search and AI-search visibility, and shows the results in a side panel and on the page.

12.1 When the extension reads a page

Only when you ask it to. The extension reads a page when you run a tool on it. It does not run in the background, does not record the pages you visit, and does not read pages you have not run a tool on. If you allow access to all sites in the extension's settings, it can work on a page without you clicking its toolbar icon first, but it still reads a page only when you run a tool.

If you use "Ask the AI apps", the extension opens your prompt in the AI apps you choose (ChatGPT, Perplexity, Claude, Gemini) in new tabs, signed in as you, after Chrome asks you to allow access to those sites. It sends the prompt there, waits for the answer, and reads only the links cited in that answer. It does not read your other conversations in those apps. The cited links are kept in the report on your device and are not sent to us; the prompt you send is subject to that AI provider's own privacy policy.

12.2 What is collected

  • Your AI Rank Lab account name and email, when you connect the extension, to show which account is signed in.
  • An extension session token, stored in your browser, to authenticate requests.
  • Your browser type, operating system and extension version, to list your connected extensions in Settings and to diagnose problems.
  • The address (URL) of a page you run a tool on, to run the tool and keep your run history.
  • Content of a page you run a tool on (text, headings, links, image addresses and alt text, meta tags and structured data), when that tool needs it, to calculate scores and produce the result you asked for.
  • Prompts, keywords and other text you type into a tool, to run that tool.
  • Which tools you run and the credits charged, for billing and your usage history.

The extension does not collect your browsing history, pages you do not run a tool on, anything you type into forms on web pages, passwords, other websites' cookies, keystrokes or screenshots.

12.3 How page content is handled

Most on-page checks run inside your browser; for those, only the page address and summary counts are sent to us. Tools that calculate scores or use AI send the page content they need to our servers. We do not store the page content itself, only a fingerprint (hash) used to recognise an unchanged page, together with the result, which may quote parts of the page. Results and run history are kept for about 13 months so you can re-open reports you spent credits on, and are then deleted automatically. Before sending content from a page that appears to be private (for example, a page with a password field), the extension asks you first. Data is sent over encrypted connections (HTTPS), and session tokens are kept in the extension's private storage.

12.4 Who receives data

We share data only as needed to run the tool you chose:

  • AI model providers (Google Gemini, OpenAI, Anthropic and Perplexity) receive page content, prompts or keywords for AI tools and AI visibility tests.
  • DataForSEO receives keywords, domains, page addresses and prompts for search-result, keyword, backlink and AI-search tools.
  • When a tool checks a page from our servers (for example redirects, robots.txt or what AI crawlers see), our servers request that page from its website, identifying themselves as AIRankLabBot.
  • Infrastructure providers that host our service.

We do not sell this data, do not use or transfer it for advertising, and do not use or transfer it to determine creditworthiness or for lending.

12.5 Limited Use

The use of information received from the AI Rank Lab extension adheres to the Chrome Web Store User Data Policy, including the Limited Use requirements. Data collected through the extension is used only to provide and improve its single purpose, auditing and improving the search and AI-search visibility of web pages, and is not used for any other purpose. Our staff do not read page content you submit, except with your permission (for example, when you ask support to look into a result), when needed for security or to investigate abuse, or when required by law.

12.6 Your controls

  • Disconnect the extension: Settings → Connected extensions on airanklab.com, or Sign out in the extension.
  • Remove site access: the extension's settings page, or Chrome's extension settings.
  • Delete your run history and account data: see section 6.3 (Deletion).
  • Uninstall the extension: removes everything it stored in your browser.

If we change what the extension collects or how it is used, we will update this section and tell you in the extension before the change applies.

Compliance & Jurisdiction

This Privacy Policy complies with the Information Technology Act, 2000, Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and other applicable Indian data protection laws. This policy is governed by the laws of India, and any disputes shall be subject to the exclusive jurisdiction of courts in Delhi, India.

Payment Data Security

All payment information is handled by Razorpay, an RBI-authorized payment aggregator (PA-PG) with PCI-DSS Level 1 certification. AI Rank Lab does not have access to your complete card details, CVV, or OTP. Payment data is encrypted and processed according to RBI guidelines and international security standards.