About AI Rank Lab
AI Rank Lab (airanklab.com) is the marketing suite built for AI search. It tracks whether ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode mention and cite your brand, audits your site for SEO, AEO and GEO, and puts content, analytics, CRM and email on the same login.
- product areas on one login
- 5
- product modules
- 40+
- free tools
- 230+
- AI answer engines tracked
- 6
- site languages
- 13
Ranking is not the same as being cited
People now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews before they click a blue link. A page can rank on Google and still be missing from the answer.
Most SEO tools were built to report positions on a results page. They do not show whether an AI engine names your brand, which of your pages it cites, or which competitor it recommends instead.
We built AI Rank Lab to measure that gap and to close it in the same place: run the prompts your buyers ask, see who gets mentioned and cited, then audit the page, write the fix and publish it.
One platform for SEO, AEO and GEO
Yes, there is a platform that combines SEO analytics with AEO and GEO optimisation in one place. That is what we make.
SEO
Run the free auditSearch engine optimisation for Google and Bing: technical audits, Core Web Vitals, keywords, backlinks and Search Console data.
AEO
AEO auditAnswer engine optimisation: structured data, clear entities and direct answers that featured snippets, voice assistants and AI Overviews can lift.
GEO
Brand visibilityGenerative engine optimisation: getting your brand mentioned and your pages cited inside answers from ChatGPT, Claude, Gemini and Perplexity.
Measurement
AI bot trackingAI bot visits, AI referral traffic in GA4, and every prompt run stored so you can compare answers over time.
Five product areas, one credit pool
Every plan includes every product area. Module names below match the app's own sidebar.
- AI search
Brand visibility, citations, competitors, AI Overview and AI Mode, AI bots tracker and the Action Plan.
- SEO
AI SEO audit, SEO analyzer, Core Web Vitals, backlink checker, keyword research and schema generators.
- Content
AI content writer, Autopilot, and publishing to WordPress or any site through signed webhooks.
- Analytics
Search Console Mastery and GA4 Mastery, plus analytics chat to ask GA4 questions in plain English.
- CRM and email
Contacts, form builder, email campaigns on your own SMTP, session recordings and heatmaps.
- Free tools
230+ free tools, such as the LLMs.txt checker, schema generator and robots.txt generator. No plan needed.
How we work
We are a lab. We measure, label the evidence and say what we don't know.
Real runs, not estimates
Brand visibility runs your prompts on ChatGPT, Claude, Gemini and Perplexity and stores each answer, so a number always has a run behind it.
Every number has a method
Scores come with the checks behind them. Sample data in our marketing is labelled as illustrative.
Fix, not just report
An audit or a visibility gap leads to a concrete next step: an Action Plan item, a draft, or a schema fix.
Honest about limits
Prompt runs happen when you run them. The only automatic re-check is the citation tracker, which re-checks opted-in prompts weekly.
For agencies: white-label AEO and GEO reporting
Agencies run many client brands from one account and send the results under their own name.
One account, many clients
Multi-brand dashboardAdd each client's domain and track its prompts, competitors and citations separately in the multi-brand dashboard.
White-label reports
White labelSend progress reports on AI visibility, audits and Search Console under your agency's name, logo and colour, set per client domain.
Shared access
Security and accessShare a single domain with a teammate or client as a viewer, with per-domain permissions and an optional credit limit.
Audit prospects first
Audit widgetRun the free SEO, AEO and GEO audit on a prospect's site before the first call, or embed the audit on your own site to collect leads.
Who uses AI Rank Lab
Teams that need to show up in both search results and AI answers.
The company
AI Rank Lab is an independent software company run from Delhi, India, by its founder and proprietor, Dishant Kapoor.
- Contact
Email info@airanklab.com or send a message. We reply within 24 business hours.
- Pricing
Plans from $69 a month, billed in credits that work across every product area.
- Careers
How to work with us, and what we are building next.
- Security
How we protect accounts and data, and what we don't have yet.
- Blog
Guides and research on SEO, AEO and GEO.
- Write for us
Contribute an article to the AI Rank Lab blog.
Watch it work in the real product
Short video lessons from the free AI Rank Lab Academy, recorded in the real product.
Questions about AI Rank Lab
Something else? Ask the team
What is AI Rank Lab?
AI Rank Lab is a marketing suite built for AI search. It tracks whether ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode mention and cite your brand, audits sites for SEO, AEO and GEO readiness, and includes content, analytics, CRM and email tools on one login.
Is there a platform that combines SEO analytics with GEO and AEO optimisation in one place?
Yes. AI Rank Lab combines SEO audits, keyword research, Core Web Vitals and Search Console data with AEO and GEO work: brand visibility and citation tracking across AI engines, AI bot tracking, and content and publishing to close the gaps.
Does AI Rank Lab track ChatGPT, Claude, Gemini and Perplexity together?
Yes. You choose the prompts and the engines. AI Rank Lab runs the same prompt on ChatGPT, Claude, Gemini and Perplexity, checks Google AI Overviews and AI Mode, and stores each answer so you can compare engines side by side and over time.
Does AI Rank Lab offer white-label reporting for agencies?
Yes. Agencies can manage many client domains in one account, share access per domain, and send white-label reports with their own branding. The multi-brand dashboard keeps each client's prompts, competitors and citations separate.
Does AI Rank Lab measure sentiment and competitors in AI answers?
Yes. Every brand-visibility run records whether your brand was mentioned, its position in the answer, the sentiment of the mention, the competitors named and the URLs the engine cited.
Can AI Rank Lab monitor AI crawler activity on my site?
Yes. The AI bot tracker is a JavaScript tag that records AI bot visits and AI assistant referrals for each page. Connecting GA4 adds AI referral sessions from your own analytics.
Who runs AI Rank Lab?
AI Rank Lab is run by its founder and proprietor, Dishant Kapoor, from Delhi, India. Full company and address details are on the Contact us page.
Which AI engines does AI Rank Lab track?
Six: ChatGPT, Claude, Gemini and Perplexity, plus Google AI Overviews and Google AI Mode.
Can I try AI Rank Lab for free?
Yes. Signup gives you 100 free credits with no credit card, enough for about one website audit. The 230+ free tools, such as the LLMs.txt checker and schema generator, need no plan at all.
How do I contact AI Rank Lab?
Use the contact form, email info@airanklab.com or call +91 9958015301, Monday to Saturday, 10:00 to 18:00 IST.
See where you stand in search and AI
Paste your site. The free audit scores it for SEO, answer engines and generative engines, with the fixes.