Profound and Peec AI both track how AI assistants mention and cite your brand, but they are different purchases. Peec AI is a self-serve tracker with published prices ($95, $245 and $495 a month for 50, 150 and 350 prompts on three models of your choice, run daily, with unlimited users). Profound is an enterprise platform: brands get a free 7-day trial and then a custom-priced Enterprise plan with up to nine answer engines, Agents that draft and publish content, prompt-demand data and AI crawler analytics. If you want daily trend lines at a known price, Peec is the easier buy. If you need breadth, compliance and agents that do the work, and you can go through a sales process, Profound is the stronger platform.
This comparison is built from both vendors' live pricing pages (checked in a real browser on October 24, 2026), their documentation and changelogs, their G2 profiles, and a close read of 14 pages that currently rank for this comparison. You get a side-by-side feature table, a pricing table with the cost per tracked prompt and per 1,000 AI answers, how each tool collects its data, what their agents actually do, a decision table by team type, sourced weaknesses for both, and a 7-day trial plan.
Disclosure: AI Rank Lab, which publishes this blog, sells a competing AI visibility tool. We did not have paid accounts on Profound or Peec AI for this article, so we do not claim hands-on testing; every product claim links to the vendor's own pages or names its source.
Key takeaways
- Profound removed its $99 Starter and $399 Growth brand plans in mid-September 2026. Brands now see only a free 7-day Trial and a custom Enterprise plan, yet many comparisons and even G2 still list the old prices.
- Peec AI publishes its whole self-serve ladder: $95, $245 and $495 a month, about 15% less on annual billing, unlimited users on every plan.
- Per tracked prompt, Peec costs $1.41 to $1.90 a month on brand plans; Profound's only priced tier, a $399 agency client workspace, works out at $3.99 per prompt.
- Both collect answers from the consumer interfaces of the AI apps, not model APIs, and both run tracked prompts daily.
- Profound's Agents are built to draft and publish content; Peec's Actions and Agent (launched October 13, 2026) rank what to do and push data into your own tools over MCP.
- Profound wins on engine breadth (up to 9), prompt-demand data and enterprise compliance. Peec wins on price transparency, cost per prompt and speed to start.
Profound vs Peec AI: the short verdict
Choose Peec AI if you are a marketing team or agency that wants daily visibility data on 50 to 700 prompts, a price you can see before a sales call, and seats for everyone. Choose Profound if you are an enterprise brand that needs more than three engines, SSO and SOC 2 Type II, prompt-demand estimates from a consumer panel, and AI agents that turn findings into drafted pages. Neither tool fixes your site for you on its own: Peec tells you what to change, and Profound's Agents can draft the content, but technical fixes and publishing decisions still sit with your team.
The rest of this article shows the evidence behind that verdict, including the parts that favor each vendor. If you have already read our Peec AI review or AI Rank Lab vs Profound, this page is the head-to-head between the two named tools.
Side-by-side feature comparison (verified October 24, 2026)
The table compares what each vendor publishes on its pricing page and documentation on the day of writing. AI Rank Lab appears as a third column because it is our product and a common third option in this decision.
Disclosure: AI Rank Lab is our product. We list it first because this is our site, and we've kept the same criteria for every tool below.
| Criteria | AI Rank Lab | Profound | Peec AI |
|---|---|---|---|
| Best for | Small and mid-size teams that want tracking plus audits, fixes and content in one tool | Enterprise brands and large agencies | Marketing teams and agencies that want self-serve daily tracking |
| Entry price for brands | $69/month (Starter, 10,000 credits) | Free 7-day Trial, then Enterprise at a custom price | $95/month (Starter, 50 prompts) |
| Published price ladder | Yes: $69, $149, $499 | Brands: no. Agencies: $99/month plus $399 per client workspace | Yes: $95, $245, $495; agencies $245, $495, $795 |
| Engines | ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode on every plan | Trial: ChatGPT, Gemini, AI Overviews. Enterprise: up to 9 | Self-serve: 3 models from a list of 6. Enterprise: up to 13 |
| How often prompts run | When you run them; every run is stored. Action Plan citation tracker re-checks opted-in prompts weekly | Daily | Daily (daily or weekly on Enterprise) |
| How answers are collected | Official model APIs, plus live Google results for AI Overviews and AI Mode | Consumer browsing experience, not model APIs | UI scraping of the consumer apps, not model APIs |
| Seats | Per account, with shared access for agencies | Unlimited (brands); 5 agency seats on Agency Growth | Unlimited on every plan |
| Agents and actions | Action Plan, content wizard, Autopilot tasks, publishing to WordPress or by webhook | AI Marketer, Agents (credit-based), Opportunities, Context Manager | Actions (ranked opportunities), Peec Agent with 30 built-in skills |
| Prompt demand data | Prompt research and keyword volumes | Prompt Volumes from a consented consumer panel | Relative prompt volume score from 1 to 5 |
| AI crawler and referral analytics | JS tag for AI referrals and AI bot visits; GA4 connection | Agent Analytics from CDN and host logs (Akamai, AWS, Cloudflare, Fastly, Vercel and more) | Agent analytics from CDN logs, robots.txt crawlability audit, GA-based AI referrals |
| MCP and API | MCP connector for Claude | Hosted MCP server documented; API on Enterprise only | MCP server; API access listed on Enterprise |
| Shopping | E-commerce AEO/GEO checker | ChatGPT Shopping on Enterprise (not in Trial) | AI Shopping with catalog upload and SKU-level tracking |
| SSO and compliance | Not offered as a listed feature | SSO/SAML and SOC 2 Type II on Enterprise | SSO on Enterprise |
| G2 rating (Oct 24, 2026) | - | 4.5/5 from 1,133 reviews | 4.7/5 from 21 reviews |
Sources: Profound pricing, Peec AI pricing, Peec AI agency pricing, the Profound and Peec AI G2 profiles, and our pricing page.
How much do Profound and Peec AI cost in 2026?
Peec AI costs $95, $245 or $495 a month on its self-serve brand plans, and Profound has no public price for brands: after a free 7-day trial, ongoing access is a custom Enterprise quote. Agencies can buy Profound self-serve at $99 a month plus $399 per client workspace. Prices below were read in a browser on October 24, 2026, because both pricing pages load their numbers with JavaScript and plain page fetches often return blanks or cached figures.
Profound pricing
- Trial (free, 7 days): 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, one language and one region, unlimited seats, limited AI Marketer credits. Profound's FAQ says Trial users get a recommended prompt set for their industry and cannot customize the prompts. No history, exports or API.
- Enterprise (custom): a tailored prompt plan, up to 9 answer engines, AI Marketer credits for the team, CSV and JSON exports, API, ChatGPT Shopping, SSO/SAML, SOC 2 compliance and dedicated support up to a specialist with a 24-hour SLA.
- Agency Growth ($99/month plus add-ons): 10 pitch workspaces a month (25 prompts for 7 days each), full client workspaces at $399 a month each (100 prompts run daily on ChatGPT, Perplexity and Google AI Overviews, plus 400 Agent credits a month), 5 trial workspaces for $199 a month, and 5 agency seats.
The self-serve Starter ($99) and Growth ($399) brand plans that most roundups still quote were live in June 2026 and gone after Profound's Series D in mid-September, according to a dated price log kept by geotoolbox and confirmed by the current pricing page. On the day we checked, Profound's own G2 listing still showed the $99 and $399 tiers, and Peec's Peec vs Profound page also still quotes them. If a comparison prices Profound at $99, it is out of date.
Peec AI pricing
- Starter, $95/month: 50 prompts, 3 models, daily, 1 project, unlimited users, 500 Agent credits.
- Pro, $245/month: 150 prompts, 3 models, daily, 2 projects, 750 Agent credits.
- Advanced, $495/month: 350 prompts, 3 models, daily, 5 projects, multi-country tracking, Looker Studio integration, 1,000 Agent credits.
- Enterprise, custom (annual): all models (up to 13), daily or weekly frequency, unlimited projects, API access and SSO.
- Extra model: $30, $70 or $140 a month on annual billing for Starter, Pro or Advanced, priced on that plan's prompt count.
- Agency plans: Essential $245 (10,000 credits, about 111 prompts on 3 models daily), Growth $495 (25,000 credits, about 277 prompts) and Scale $795 (65,000 credits, about 722 prompts), or $205, $420 and $675 a month billed annually.
Peec says annual billing saves about 15%, and tracking extra countries or languages does not change the price.
What does one tracked prompt cost on each?
A "prompt" is not the same unit everywhere, so we normalized to the number of AI answers each plan collects in a month: prompts x models x runs. Peec publishes this number on its pricing page (for example 50 prompts x 3 models x 30 days = 4,500 answers on Starter).
| Plan (monthly billing) | Price/month | Prompts | Engines per prompt | AI answers/month | Per prompt/month | Per 1,000 answers |
|---|---|---|---|---|---|---|
| AI Rank Lab Starter | $69 | On demand | Up to 6, you choose | Up to 100 (100 credits per engine answer) | Not comparable | $690 if every credit goes to visibility checks |
| AI Rank Lab Professional | $149 | On demand | Up to 6 | Up to 300 | Not comparable | $497 |
| Peec AI Starter | $95 | 50 | 3 | 4,500 | $1.90 | $21.11 |
| Peec AI Pro | $245 | 150 | 3 | 13,500 | $1.63 | $18.15 |
| Peec AI Advanced | $495 | 350 | 3 | 31,500 | $1.41 | $15.71 |
| Peec AI Agency Scale | $795 | ~722 | 3 | 64,980 | $1.10 | $12.23 |
| Profound Agency client workspace | $399 (+$99 base) | 100 | 3 | 9,000 | $3.99 | $44.33 (includes 400 Agent credits) |
| Profound Trial | Free for 7 days | 50 (preset) | 3 | 1,050 over the trial | - | - |
| Profound Enterprise | Custom | Custom | Up to 9 | Custom | Not computable | Not computable |
Two honest caveats. First, Profound's workspace price bundles Agent credits, so it is not a pure tracking price; on raw tracking volume Peec is roughly 1.8 to 3.6 times cheaper per answer. Second, our own product is the most expensive per answer in this table, because AI Rank Lab credits are shared across audits, articles, keyword research and checks, and prompts run when you choose rather than every day. If daily trend lines over hundreds of prompts are the whole job, Peec's economics are better than ours.
How do Profound and Peec AI collect their data?
Both tools collect answers from the consumer-facing AI apps rather than from model APIs, and both run tracked prompts once a day. Profound says it captures responses "directly from the consumer browsing experience rather than from model APIs" on its official information page. Peec's documentation describes UI scraping that interacts with the models the way a real user does, and notes that API answers and source lists can differ from what the interface shows. Peec's docs also point out the limit of this approach: the platform decides which model to use and whether to search the web, so results reflect a logged-out user's view.
Where the methods differ is demand data and prompt control:
- Prompt demand: Profound's Prompt Volumes is a separate dataset built from consented consumer-panel conversations and updated weekly, which lets it estimate how often a topic is asked. Peec gives each tracked prompt a relative demand score from 1 to 5. If you need to size a topic before you track it, Profound has the deeper dataset (on Enterprise; the Trial gets 5 searches and no history).
- Prompt control: On Profound's Trial you cannot edit the prompts; on Peec you write your own from day one, import them in bulk or generate them from keywords.
- Validation: Neither vendor publishes an independent audit of collection completeness. Reviews by Trakkr of Peec and Profound (a competitor, so read critically) note that missed days cannot be backfilled and that history starts when a prompt starts running.
Why daily runs matter. AI answers change between runs, so one snapshot can mislead. Across 972 runs of 42 prompt-engine pairs tracked in AI Rank Lab (February 13 to October 22, 2026, pairs with at least 5 successful runs), 42.9% of pairs flipped between mentioning and not mentioning the brand at least once, and the median overlap of cited domains between consecutive runs was 0.41 (Jaccard). That variance is the strongest argument for Profound's and Peec's daily cadence, and the reason to judge either tool on a week of data, not day one. Our AI answer stability study breaks this down by engine.
AI Rank Lab takes a different route: it queries ChatGPT, Claude, Gemini and Perplexity through their official APIs and reads Google AI Overviews and AI Mode from live Google results, on demand. That makes runs repeatable and cheap to compare engine by engine, but it is not the logged-out consumer view that Profound and Peec capture.
Which AI engines do Profound and Peec AI track?
Profound tracks up to nine engines on Enterprise, and Peec tracks three models of your choice on self-serve plans and up to 13 on Enterprise. What matters is which engines you get at the price you will actually pay.
| Engine | AI Rank Lab (all plans) | Profound Trial | Profound agency workspace | Profound Enterprise | Peec self-serve (pick 3) | Peec Enterprise |
|---|---|---|---|---|---|---|
| ChatGPT | Yes | Yes | Yes | Yes | Yes | Yes |
| Google AI Overviews | Yes | Yes | Yes | Yes | Yes | Yes |
| Google AI Mode | Yes | No | No | Yes | Yes | Yes |
| Gemini | Yes | Yes | No | Yes | Yes | Yes |
| Perplexity | Yes | No | Yes | Yes | Paid add-on | Yes |
| Microsoft Copilot | No | No | No | Yes | Yes | Yes |
| Claude | Yes | No | No | Yes | No | Yes |
| DeepSeek | No | No | No | Yes | No | Yes |
| Others | - | - | - | Exa Search | Naver AI | Grok, Qwen, Mistral, Meta, Naver AI |
On the Peec pricing page we checked, Perplexity is listed under add-on models and Enterprise rather than in the self-serve pick-three list, while Peec's comparison page includes it in the pick-three pool, so confirm at checkout. Peec's changelog for October 13, 2026 says tracking added newer Claude models, but on self-serve plans Claude is still outside the base list.
What do Profound Agents and Peec Agent actually do?
Profound's Agents are built to produce work: draft articles, briefs and landing pages and stage or publish them in a CMS. Peec's Actions and Agent are built to prioritize work: rank opportunities with evidence and run reports and diagnostics, then hand data to your own tools.
Profound: AI Marketer, Agents and Opportunities
Profound repositioned around agents when it raised a $180 million Series D at a $1.8 billion valuation in September 2026, launching AI Marketer (an agent orchestrator) and Context Manager (brand knowledge from company files and transcripts). Its G2 listing says Agents draft articles, content briefs and optimizations, notify teams in Slack, and stage or publish in WordPress, Sanity and Contentful. Agents run on credits that are consumed "relative to complexity"; the only published allotment is 400 credits a month per agency client workspace, and Enterprise packages are negotiated.
Peec AI: Actions and Peec Agent
Peec shipped Actions and a rebuilt Peec Agent on October 13, 2026. Actions turn tracking data into a ranked list of opportunities grouped by earned and owned media, with the evidence behind each. The Agent gained 30 built-in skills, a prompt auditor and more than 20 MCP connectors such as Notion and Linear, and each self-serve plan includes Agent credits (500, 750 or 1,000). Peec does not position the Agent as a content writer; you act on the list yourself or through your own agents.
Do Profound and Peec AI have an MCP server or API?
Yes, both have MCP servers. Peec's is at api.peec.ai/mcp with OAuth sign-in and setup guides for Claude, Cursor, VS Code and Windsurf (Peec MCP docs), and Peec says MCP is included on all plans. Profound documents a hosted server at mcp.tryprofound.com/mcp (Profound MCP docs), but its pricing page does not say which plans include it, and it lists the API on Enterprise only (Agency Growth shows "API: No"). If you plan to pull data into your own agents or dashboards, ask Profound's sales team to confirm MCP access on your contract.
Which is better for enterprise, mid-market, agencies and startups?
The right pick depends more on team shape and budget process than on features. This decision table uses only the published limits above.
| Team type | Better fit | Why | Watch out for |
|---|---|---|---|
| Enterprise brand, regulated or global | Profound Enterprise | Up to 9 engines, SSO/SAML, SOC 2 Type II, Prompt Volumes, Agents, dedicated support | No public price; budget for a sales cycle and an annual contract |
| Mid-market marketing team (100 to 350 prompts) | Peec AI Pro or Advanced | Published price, daily data, unlimited users, Looker Studio on Advanced | Three models per prompt; Claude needs Enterprise |
| Agency with 3 to 25 clients | Peec AI agency plans | $1.10 to $2.21 per prompt, client logins, pitch projects, consolidated billing | Credits are allocation slots: 3 models daily uses 90 credits per prompt |
| Agency whose clients ask for Profound | Profound Agency Growth | 10 pitch workspaces a month, Agents in each client workspace | $399 per client workspace before Agent overages; 5 agency seats |
| Content-heavy team that wants AI to draft | Profound | Agents draft and publish to CMSs | Agent credit costs are not published |
| Startup or small team on a tight budget | Peec AI Starter, or a third option | $95 for 50 prompts daily | One project and three models |
For a wider list of options at each tier, see our Profound alternatives and Peec AI alternatives roundups.
Where is Profound stronger, and where is it weaker?
Profound's real strengths
- Breadth: up to nine engines on Enterprise, including Claude, Copilot, DeepSeek and Exa Search, plus 30+ languages and 150+ regions according to Profound.
- Demand data: Prompt Volumes estimates what people actually ask AI assistants, which no Peec plan matches in depth.
- Execution: Agents that draft and publish, and Agent Analytics that reads AI crawler activity from CDN and host logs across Akamai, AWS, Cloudflare, Fastly, Google Cloud, Netlify, Vercel and WordPress.
- Enterprise readiness: SSO/SAML, SOC 2 Type II, a dedicated specialist option and 1,133 G2 reviews averaging 4.5.
- Content reach: Profound's research blog is widely cited by AI engines. Across 1,676 AI answers with citations collected in AI Rank Lab for 14 tracked domains (February to October 2026), tryprofound.com was cited 148 times, the eighth most-cited third-party domain. Those prompts skew toward marketing and AEO topics, so read this as reach in its own niche.
Profound's weaknesses (sourced)
- No public brand pricing since the September 2026 change, so you cannot budget before a demo.
- A thin trial: a preset prompt set you cannot edit, three engines, one region, no history, exports or API.
- Opaque agent costs: credits scale with agent complexity and only the agency allotment is published.
- Stale information in circulation: old $99 and $399 prices still appear on G2 and in competitor pages, which makes quotes hard to compare.
Where is Peec AI stronger, and where is it weaker?
Peec AI's real strengths
- Transparent pricing with monthly billing and a 15% annual discount, for brands and agencies.
- Cost per answer: $12 to $25 per 1,000 AI answers across its published plans.
- Unlimited users on every plan, and no extra charge for countries or languages.
- Fast shipping: its changelog shows Query Fanouts (July), Brand Perception and an Ads library (August), AI referrals through Google Analytics (September), and Actions plus Peec Agent (October 2026).
- Open data access: MCP on all plans, Data Studio connector, CSV exports.
Peec AI's weaknesses (sourced)
- Three models per prompt on self-serve plans; Claude and the wider model list require Enterprise, and Perplexity is an add-on on the page we checked.
- Lighter demand data: prompt volume is a relative 1 to 5 score, not an estimate of how many people ask.
- New and unproven actions: Actions and the rebuilt Agent shipped on October 13, 2026. One G2 reviewer wrote that they did not yet trust the recommendations to understand their business well enough to say what content to write.
- Small review base: 21 G2 reviews at 4.7, against Profound's 1,133.
- Compliance: Profound's comparison page says Peec's SOC 2 is still in progress. That is a competitor's claim we could not confirm on Peec's site, so enterprise buyers should ask Peec for its current security report.
A third option: AI Rank Lab
Disclosure: AI Rank Lab is our product. AI Rank Lab runs the prompts you choose on ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode and stores every run so you can compare them over time, recording mentions, position, sentiment, competitors and cited URLs (brand visibility tracking, citation tracker). It does not run your prompts automatically every day; the Action Plan's citation tracker re-checks the prompts you opt in weekly. What it adds is the fixing side: an SEO/AEO/GEO audit, a prioritized Action Plan, a content wizard, publishing to WordPress or other sites by webhook, GA4 and Search Console connections, and AI referral and bot tracking. Plans are $69, $149 and $499 a month, with 100 free credits at signup and no card.
Where Profound or Peec is the better choice: daily automatic collection, the consumer-interface view of answers, Copilot and DeepSeek coverage, Profound's Prompt Volumes and enterprise compliance, and Peec's lower cost per tracked answer.
How to choose: a 7-day trial plan
Both vendors let you start without paying, so run them side by side for a week before you sign anything.
- Write 25 to 50 buyer prompts first. Mix category, comparison and problem prompts; our guide to prompt research for AI visibility tracking covers how to pick them.
- Start the Peec trial and add your prompts on ChatGPT, Gemini and Google AI Overviews, the three engines Profound's Trial also covers, so the data lines up. Peec's pricing page does not state trial length or limits, so check them at signup.
- Start the Profound Trial and note which of its preset prompts overlap with yours; only compare overlapping prompts.
- Spot-check five answers by hand in a logged-out browser each day to see whether each tool's capture matches what users see.
- Wait for at least five daily runs before judging visibility, because single runs swing (see the stability data above).
- Ask both sales teams the same questions: price per prompt per engine, which engines are in the quote, Agent credit allotment and overage price, exports and API, MCP access, SOC 2 report, contract length.
- Convert every quote to cost per 1,000 answers using the formula prompts x engines x runs per month, then decide.
If you also want to check the same prompts on Claude, Perplexity or Google AI Mode during the trial week, you can run them on demand in AI Rank Lab's brand visibility tracker and keep the runs for later comparison.
Bottom line
Peec AI is the better buy for most teams that want daily AI visibility data at a price they can see: it is cheaper per tracked answer, gives everyone a seat and ships quickly. Profound is the better platform for enterprises that need breadth, demand data, compliance and agents that produce content, and it now sells to brands only through a custom Enterprise quote. Verify prices on both pricing pages on the day you buy; this category changes monthly. If you want tracking plus audits, fixes and publishing in one place on a smaller budget, see AI Rank Lab's plans.
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