Shows anchor text frequency and percentage distribution
Lists all unique anchor texts with their destination URLs
Separates internal link anchors from external link anchors
Flags potentially over-optimised exact match anchor concentration
How to use the anchor text analyzer
01
Enter the page URL
Paste the URL of the page you want to analyse into the anchor text analyser.
02
Run the analysis
Click 'Analyse Anchor Text' to fetch all links and their anchor text from the page.
03
Review the breakdown
See the distribution of anchor types — branded, exact match, partial match, generic, and naked URLs.
04
Identify over-optimisation
If exact match anchors dominate (>30%), consider diversifying with branded or natural anchor text.
05
Optimise generic anchors
Find links with anchors like 'click here' or 'read more' and update them with descriptive keyword-relevant text.
What is an anchor text analyzer?
The Anchor Text Analyzer extracts and categorises all anchor text used in links on any webpage. It identifies exact match anchors, partial match anchors, branded anchors, generic anchors (like "click here"), and naked URL anchors — giving you a complete picture of your page's link text distribution.
Anchor text is a significant SEO signal. Search engines use anchor text to understand what a linked page is about. An over-optimised anchor text profile (too many exact match keyword anchors) can trigger Penguin-style over-optimisation penalties, while a natural distribution of anchor types is a positive signal for a healthy link profile.
Why use an anchor text analyzer?
Both internal and external links' anchor text contributes to how Google ranks the linked pages. Auditing anchor text on your pages helps identify over-optimisation risks, generic anchor text that misses keyword opportunities, and patterns that may be harming your link equity distribution.
Anchor text is the visible, clickable text of a hyperlink. For example, in <a href='page'>SEO tools</a>, 'SEO tools' is the anchor text. It signals to search engines what the linked page is about.
What is an exact match anchor?
An exact match anchor uses the target keyword exactly as the link text. For example, linking to an SEO tools page with the anchor 'SEO tools' is an exact match. Too many exact match anchors can trigger over-optimisation penalties.
What is a natural anchor text distribution?
A natural distribution mixes branded anchors (your company name), partial match anchors, generic anchors, naked URLs, and exact match anchors. Exact match anchors should typically make up less than 20–30% of your total anchor profile.
Do internal link anchors affect SEO?
Yes. Internal link anchor text helps search engines understand the topic of the linked page. Using descriptive, keyword-relevant anchors for internal links is a best practice that reinforces your target keyword rankings.
What are generic anchors?
Generic anchors use non-descriptive text like 'click here', 'read more', 'learn more', or 'here'. They pass no topical signal to search engines. Where possible, replace them with descriptive anchors that include relevant keywords.
More free on-page SEO tools
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Anchor Text Analyzer is one piece of the puzzle. See how ChatGPT, Gemini, Perplexity, and Google AI Overviews actually view your brand, and get a prioritised list of fixes, with a free AEO & GEO audit from AI Rank Lab.
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