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Brand Visibility

Monitor how AI engines like ChatGPT, Claude, Gemini & Perplexity mention your brand

Brand visibility measures whether AI assistants mention your brand when buyers ask them questions. You write or generate prompts, run them on ChatGPT, Claude, Gemini and Perplexity, and each run records whether you were mentioned, your position, the sentiment, the competitors named and the URLs cited. Prompts run when you start them, and every run is stored for comparison.

Brand Visibility Dashboard

Your command center for AI brand monitoring

  1. Open the DashboardNavigate to Brand Visibility → Dashboard. This shows your real-time brand visibility KPIs across all AI engines.
  2. Review KPI CardsAt the top, you'll see key metrics: Total Runs (how many AI prompts tested), Coverage % (brand mention frequency), Total Mentions, and Sentiment Score.
  3. Analyze Coverage TrendThe main chart shows your brand coverage over time with daily data points. If you've added competitors, their trend line appears as a dashed overlay for comparison.
  4. Compare AI EnginesThe Engine Comparison bar chart shows your coverage percentage across ChatGPT, Claude, Gemini, and Perplexity — helping you identify which engines favor your brand.
  5. Check Sentiment DistributionThe Sentiment Pie Chart breaks down how AI engines perceive your brand — Positive, Neutral, Negative, or Not Mentioned.
  6. Review Recent RunsThe Recent Runs table lists the latest prompt results showing engine, prompt text, whether your brand was found, position, sentiment, and date.
  7. Apply FiltersUse the filter bar to narrow results by time range (7/14/30/90 days), specific AI engine, or country.

Prompts

Create and manage the prompts used to monitor your brand

  1. Navigate to PromptsGo to Brand Visibility → Prompts to manage your monitoring prompts.
  2. Add New PromptsCreate prompts that potential customers might ask AI engines. For example: "What are the best SEO tools?", "Which tool tracks AI bot visits?", etc.
  3. Run PromptsExecute prompts across multiple AI engines simultaneously. Each run checks whether your brand appears in the AI's response and at what position.
  4. Re-run and CompareRun the same prompts again whenever you want a fresh reading. Every run is stored, so the dashboard compares results over time. Prompts run when you run them; the only automatic re-check is the Action Plan citation tracker, which re-checks the prompts you opt in once a week.

Competitors

Track how competitors are mentioned alongside your brand

  1. Add CompetitorsGo to Brand Visibility → Competitors. Add competitor brand names and domains that you want to track across AI engines.
  2. Compare MentionsView side-by-side comparison of how often your brand vs competitors appears in AI responses for the same prompts.
  3. Analyze Content StrategyThe Competitor Content Strategy section reveals what makes competitors get mentioned more by AI engines, helping you improve your brand's AI presence.

Citations

Track which URLs AI engines cite when mentioning your brand

  1. View Citation URLsNavigate to Brand Visibility → Citations. See all URLs that AI engines have cited in responses mentioning your brand.
  2. Analyze Citation SourcesUnderstand which of your pages are most frequently cited and by which AI engines.
  3. Optimize High-Performing PagesFocus your content optimization efforts on pages that are already getting AI citations to strengthen their visibility further.

Search Prompts

View and filter the complete search prompts table

  1. Browse All PromptsGo to Brand Visibility → Search Prompts to see a comprehensive table of all prompts and their results across AI engines.
  2. Filter & SortFilter prompts by status, engine, sentiment, or brand mention status. Sort by date, coverage, or position to identify trends.
  3. Export DataExport your prompt data for further analysis or reporting to stakeholders.

AI Prompt Research

Use AI to turn your keywords into effective search prompts

  1. Enter KeywordsNavigate to Brand Visibility → AI Prompt Research. Enter seed keywords related to your industry or product.
  2. Generate AI PromptsThe AI analyzes your keywords and generates realistic prompts that users would ask AI engines — e.g., turning "SEO tools" into "What are the best SEO tools for small businesses in 2025?"
  3. Add to MonitoringSelect the generated prompts you want to track and add them directly to your Brand Visibility monitoring.

Learn it step by step in the Academy

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