Devanshu
Chief Marketing Officer & AI Search Optimization Architect
8+ Years Experience in SEO, AEO, GEO & Growth Marketing
Digital Marketing Strategist & Pioneer in SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
About Devanshu
Devanshu is an industry-recognized Digital Marketing Leader and AI Search Visibility Specialist with over 8 years of hands-on experience in traditional Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). He focuses on architecting data-driven digital strategies that enable brands to establish dominance across traditional engines like Google and modern AI platforms including ChatGPT, Perplexity, Gemini, and Claude. Devanshu actively researches LLM citation behaviors, structured Schema markup, and Google E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) criteria.
Core Expertise & Focus
Credentials & Recognized Titles
Articles by Devanshu strictly adhere to Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards. Every piece of content undergoes rigorous fact-checking, original data analysis, and expert editorial review.
Published Articles (199)
AI Search Optimization in India: Usage, Languages and Citations
India is ChatGPT's second-largest market and Google's AI Mode now speaks most Indian languages. Dated adoption data, a language launch timeline, which sites get cited for local queries, Hindi and Hinglish rules, UPI commerce and a checklist.
YouTube in AI Search: Which Engines Cite Videos and Why
YouTube is a top-cited source in Google AI Overviews and AI Mode, but ChatGPT, Claude and Copilot rarely cite video and Perplexity largely stopped in August 2026. Here is what eight studies and our own checks show about what engines read and how to get cited.
Prompt Research: How to Choose Which AI Prompts to Track
A seven-step prompt research method for AI visibility tracking: rank prompt sources by evidence, convert keywords into real prompts, tag by funnel stage, keep branded prompts separate, size the set with real run data, and treat prompt volume with care.
Agentic Commerce Protocols Explained: ACP vs UCP for Merchants
ACP and UCP let AI agents buy from your store. What each protocol is, who backs it, what is live vs only announced, platform support for ChatGPT, Gemini, Copilot and Meta, merchant requirements, risks and a readiness checklist. Checked October 2026.
ChatGPT Wrong About Your Company? How to Trace and Fix It
You can't edit ChatGPT, but you can fix what it reads. A playbook to audit, classify, trace and fix wrong AI answers about your company, with every engine's reporting channel (verified October 2026) and a verification rule from 968 repeated runs.
Google AI Mode vs AI Overviews: Citations, Clicks, Tracking
AI Overviews summarize a normal results page; AI Mode is an opt-in conversational search. Google docs and eight studies compared: how each picks sources, how often they cite the same pages, what each does to clicks, and how Search Console counts them. Checked October 2026.
Reddit AI Search in 2026: What Gets Cited and What Gets Banned
Reddit still feeds Google AI Overviews, AI Mode and Perplexity, but ChatGPT cut Reddit citations up to 94% in August 2026. Per-engine data, the Reddit rules that get brands banned, and an ethical playbook.
Search Console Generative AI Report: What It Shows, How to Use It
Google's Search Console generative AI report counts your AI Overviews and AI Mode impressions by page, country, device and date. Here is how it counts, what it leaves out, five analyses to run, and how to pair it with GA4 and prompt tracking.
AI Share of Voice: Formulas, Sample Size and What Good Looks Like
AI share of voice is your share of all brand mentions in AI answers. Get the mention, citation and position-weighted formulas, a worked example, spreadsheet formulas, sample-size math from 968 tracked runs, vendor definitions side by side and a reporting template.
AI Crawlers in 2026: Every User Agent and Which to Allow
A verified list of AI crawler user agents from OpenAI, Anthropic, Google, Perplexity, Apple, Meta, Amazon, Microsoft and more, split into training, search and user-triggered bots, with what blocking each costs, robots.txt snippets, verification steps and CDN controls.
How to Track ChatGPT Traffic in GA4 (and What GA4 Misses)
GA4 now has a built-in AI Assistant channel, but on our own site it caught only 90% of AI sessions. Here is the setup, a tested regex for ChatGPT, Gemini, Perplexity, Claude and Copilot, and the data on what GA4 still misses.
How ChatGPT Search Works in 2026: Index, Bots and Citations
How ChatGPT search works, with every claim labeled confirmed or reported: when it searches, OpenAI's own index vs partner providers, what OAI-SearchBot, GPTBot and ChatGPT-User control, how citations behave, and how to track ChatGPT traffic after the October 2026 UTM gap.