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Free SEO audit in 60 seconds

Paste any URL. We load it in a real browser and run 63 tests covering technical SEO, Core Web Vitals, security, mobile usability and AI crawler access, with a fix for every issue we find.

Audit a page

Free first audit · $2.49 per scan after

Your first audit is free. No account required.

What does a free SEO audit check?

A free SEO audit tests one page against a checklist of technical and on-page rules. This audit loads the URL in a headless browser and runs 63 tests in seven groups: general, common SEO issues, speed, server and security, mobile, advanced SEO, and AEO and AI visibility. Each test returns pass, warning or fail with the evidence and a fix, and the category scores roll up into one score out of 100.

What the audit tests

Every audit renders your page in a real browser, then runs the same 63 tests on what a visitor and a crawler actually see.

General and common SEO

Title and meta description, a Google results preview, favicon, social meta tags, headings, keyword use, robots.txt, sitemap, image alt text, deprecated HTML, analytics tag, JavaScript and console errors, charset.

Speed and Core Web Vitals

First Contentful Paint, Largest Contentful Paint, Cumulative Layout Shift and Time to First Byte from the render, plus page size, DOM size, compression, caching, minification, render-blocking resources, redirects and image formats.

Server and security

HTTPS, URL canonicalization, mixed content, HTTP/2, HSTS, plain-text email addresses and unsafe cross-origin links.

Mobile usability

Viewport meta tag, responsive media queries and a mobile snapshot of the rendered page.

Advanced SEO

Structured data, canonical tag, noindex and nofollow, robots.txt disallow rules, meta refresh, a custom 404 page, SPF record and ads.txt.

AEO and AI visibility

Whether AI crawlers such as GPTBot and ClaudeBot can reach the page, content chunkability, entity clarity, factual density, freshness signals and answer format.

What's inside every audit

  • Meta title & description length
  • Open Graph & Twitter Card tags
  • Heading hierarchy (H1→H6)
  • Image alt text coverage
  • robots.txt & sitemap validation
  • HTTPS and mixed content
  • HSTS header
  • Core Web Vitals (FCP, LCP, CLS)
  • Gzip / Brotli compression
  • Render-blocking resources
  • Mobile viewport & responsiveness
  • JSON-LD structured data
  • Canonical tag validation
  • noindex detection
  • SPF record
  • Custom 404 page check
  • LLM crawler access (GPTBot, ClaudeBot…)
  • Answer format score for AI citation
  • Content chunkability for AI extraction
  • Factual density scoring

How the audit works

Paste a URL

Any public page. Your first audit is free and needs no account.

We render and test it

A headless browser loads the page, measures Core Web Vitals and runs 63 tests across SEO, speed, security, mobile and AI visibility.

Fix what failed

Each failed test comes with evidence and a how-to-fix note. Save the report as a PDF with your browser's print dialog.

How to read your SEO audit score

Each test is a pass, a warning or a fail. Category scores come from the tests, and the overall score weights the categories by how much they usually matter.

Test results

A pass counts in full, a warning counts half and a fail counts nothing. A few tests are information only, such as the keyword cloud and the Google preview, and do not change the score.

Category scores

The share of scored tests the page passed in that category, from 0 to 100. Open the categories with the most fails first.

Overall score

Common SEO issues 22%, speed 22%, server and security 16%, advanced SEO 14%, mobile 11%, AEO and AI visibility 10%, general 5%.

Score colours

80 and above shows as good, 50 to 79 as needs work, and below 50 as poor.

What happens after the audit

The report stays on screen until you start a new audit. A sensible order of work:

Which free audit should you use?

AI Rank Lab has three free checks. They read different signals and return results in different ways, so pick the one that matches your question.

Comparison of the AI Rank Lab SEO AEO GEO audit tool, AI SEO analyzer and free SEO audit
ToolBest forWhat it checksHow you get resultsCost
SEO AEO GEO audit toolChecking whether a website is ready for AI search as well as GoogleTechnical SEO, content, structured data, crawlability (robots.txt, sitemap, llms.txt), trust signals, AEO and GEOReport link sent to your work emailFree scan and score preview; full report $6.99 or 1,200 credits
AI SEO analyzerInstant SEO, AEO and GEO scores for one URL16 categories in three passes: on-page SEO, answer-engine (AEO) and generative-engine (GEO) signalsOn screen in 30 to 60 seconds, with a shareable report link1 free scan a day without an account; unlimited when logged in
Free SEO audit (this page)A technical pass/fail check of one page63 tests: meta tags, speed and Core Web Vitals, security, mobile, advanced SEO and AI visibilityOn screen, each test with evidence and a fixFirst audit free; $2.49 per audit after that

SEO audit questions

Something else? Ask the team

Is the SEO audit free?

Your first audit is free and needs no account. After that each audit costs $2.49, paid through Razorpay checkout. For regular audits across many pages, see the AI Rank Lab plans.

How long does the audit take?

Most audits finish in 30 to 60 seconds. The page is rendered in a real browser first, so heavy pages take a little longer.

How many tests does the audit run?

63 tests in seven categories: general (4), common SEO issues (15), speed (19), server and security (7), mobile (3), advanced SEO (9) and AEO and AI visibility (6). A few are information only and do not change the score.

Which Core Web Vitals do you measure?

First Contentful Paint, Largest Contentful Paint, Cumulative Layout Shift and Time to First Byte, measured from one real render of your page. These are lab numbers, so they can differ from the field data in Google Search Console.

Does it check AI search visibility?

It checks AI readiness: whether AI crawlers such as GPTBot and ClaudeBot can reach the page, how answer-shaped and chunkable the content is, and how dense it is in facts. To see whether ChatGPT or Perplexity actually cite you, use brand visibility tracking.

Can I audit my whole website?

This audit tests one URL at a time, so run it on your most important pages one by one. Inside AI Rank Lab, SEO Auto Audit crawls a whole site from the dashboard.

How is this different from the SEO AEO GEO audit tool and the AI SEO analyzer?

This audit runs 63 technical pass/fail tests on one page with a real browser, including speed and security. The SEO AEO GEO audit tool scores SEO, AEO and GEO readiness, validates llms.txt and emails the report. The AI SEO analyzer shows SEO, AEO and GEO scores for one URL on screen.

See where you stand in search and AI

Paste your site. The free audit scores it for SEO, answer engines and generative engines, with the fixes.