When a customer asks ChatGPT or Google's AI for a recommendation, only a few businesses get named. AI Rank Lab shows whether you are one of them and tells you, in plain English, what to fix first.
A small business gets found in AI search when its website answers customers' questions clearly enough for ChatGPT, Gemini, Perplexity and Google's AI to name it. AI Rank Lab checks whether those engines name you for the questions your customers ask, scores your site for Google and AI answers, lists the fixes in plain English, and drafts the pages that answer what customers ask.
AI is changing how customers find businesses
Customers now ask an AI for “the best” or “near me” and get a short list. If your site does not answer their question clearly, you are not on it.
You can't see what AI says about you
There is no ranking page to check. The only way to know is to ask the same questions your customers ask, on each engine.
No time for another tool
You run the business. SEO, analytics and email usually mean three subscriptions and a weekend of setup.
Advice is full of jargon
AEO, GEO, schema, crawlers. You need to know which three things to change on your site this week, not a glossary.
Visitors leave without calling
Even when AI sends someone to your site, an unclear page or a missing form loses them.
What your customers ask AI before they call
These are the questions that decide who gets the booking. Track the ones that match your business.
Track the questions that bring you customers
Brand Visibility asks each question on ChatGPT, Claude, Gemini and Perplexity and shows whether your business is named, where, and which websites the AI used instead.
Enter your business name, address, phone, website and category. The Local SEO optimizer flags missing details, gives you a checklist of directories to list the business on and a starter set of “[service] in [town]” keywords, and Brand Visibility asks the engines those questions.
The keyword planner shows Google search volume and difficulty, and whether an AI Overview appears for the search, so you write about what customers actually type.
Connect Google Analytics 4 and ask questions the way you would ask a colleague. See how many visitors come from AI assistants and which pages they land on.
AI answers change from one run to the next. Our own tracking data shows how often, which is why AI Rank Lab keeps every run.
44%
of prompt–engine pairs switched between naming a brand and leaving it out at least once.Method: 991 successful runs of 45 prompt–engine pairs tracked in AI Rank Lab between 13 February and 30 October 2026. Only pairs with five or more runs are included. Aggregated and anonymised; no customer is identified.
Each run asks ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode and stores mention, position, sentiment, competitors named and cited URLs.
What is AI search, and why does it matter for my business?
AI search is when someone asks ChatGPT, Google's AI Overviews or Perplexity a question and gets an answer directly, often with a short list of businesses. If your site doesn't answer the question clearly, the AI recommends someone else.
Is this different from regular SEO?
Yes, and the two work together. SEO gets your page into Google's results. AI search optimization (often called AEO or GEO) helps AI engines understand your business well enough to name and cite it. AI Rank Lab covers both in one suite.
Do I need a big team or technical knowledge?
No. Fixes come in priority order with a plain-English reason, the content writer drafts the pages, and the WordPress plugin publishes them. If you get stuck, the team answers questions through the contact page.
How quickly will I see results?
It depends on how quickly the fixes go live and how often AI engines revisit your pages, so we don't promise a date. What you can see is the change: AI Rank Lab stores every run, so you compare before and after on the same questions.
What does it cost?
Every plan includes every workspace and one monthly pool of credits: Starter $69 (10,000 credits), Professional $149 (30,000) and Enterprise $499 (150,000). Custom plans add volume discounts, dedicated support and an SLA. Annual billing saves 20%. Signup gives 100 free credits with no card.
What is an AI visibility score?
An AI visibility score sums up how often AI engines name or link to your business for the questions you track. In AI Rank Lab's citation check, a link to your site counts in full and a mention without a link counts half, across the engines that answered. Next to it you see the mention rate, your position in each answer, the sentiment and the competitors named.
Which AI SEO tools does a small business need?
Three jobs cover most of it: an audit that shows what to fix on your site, a way to check whether AI engines name you, and a writer for the pages customers need. AI Rank Lab does all three under one login, and the 100+ free tools (llms.txt, robots.txt, schema and sitemap generators) need no account.
Can AI Rank Lab check my local area?
Google AI Overview and AI Mode checks take a country and language. ChatGPT, Claude, Gemini and Perplexity runs don't emulate a location, so include your town in the question, as your customers do.
ChatGPT
Gemini
Perplexity
Claude