AI Rank Lab Academy
Free, step-by-step lessons on getting your site cited in AI answers and ranked in Google, and on using every AI Rank Lab tool to do it. No sign-up needed.
- courses planned
- 20
- lessons live today
- 89
- lessons in the curriculum
- 90
- no sign-up needed
- Free
Start here
Five short lessons take you from a new account to your first audit and your first AI answer check.
- What AI Rank Lab does: a tour of the five areas7 min
A plain-English map of AI search, SEO, Content, Analytics and CRM, and which one to open first.
- Create your account and finish onboarding6 min
Register, verify your email and finish the onboarding screens to claim your free credits.
- Add your domain and install the tracking tag8 min
Add a domain, install the tag on WordPress, Shopify or plain HTML, and pass verification.
- How credits work6 min
One balance pays for every tool. See what is free, what costs credits, and how to check a price before you run anything.
- Your first 30 minutes: first audit, first prompt9 min
A guided first session: audit your homepage, run one buyer question across AI engines and read both results.
Learning paths
Pick the path that matches your job. Each one is an ordered set of lessons from the courses below.
Founder or business owner
Understand AI search, see where you stand and fix the biggest gaps yourself.
SEO or agency
Audit, track and report for clients, with branded deliverables.
Content marketer
Research what to write, write it so AI engines cite it, publish and measure.
Developer
Automate AI Rank Lab from scripts and AI agents.
E-commerce
Get products recommended in AI shopping answers.
Learn how AI search works
The ideas behind every tool: how AI engines choose sources and what you can do about it. No account needed.
Courses by product area
One course per part of the dashboard, in the same order as the sidebar.
AI search
- AEO and GEO checker
Score any page for AI readiness, read the findings and fix the quick wins first.
- Brand visibility in AI answers
Find out whether ChatGPT, Claude, Gemini, Perplexity and Google's AI answers mention you, who they cite instead and what to do next.
- AI bot tracker
Measure visitors that AI assistants send to your site and the AI agents that run JavaScript on it.
- Progress reports
Compare two points in time, or you against a competitor, and export a branded client PDF.
SEO
- SEO audits
Five audits for five jobs: whole-site crawl, single-page check, client-ready deep audit, speed and product pages.
- Keyword, SERP and backlink research
Find the keywords and questions to target, see who ranks and who links, and turn research into AI prompts.
- Free SEO tools
The free tool directory and the in-browser file tools: what's free, what needs an account.
Content
- AI content writer
Write articles grounded in the pages AI engines already cite, keep your brand voice, add links and publish.
- Publishing to WordPress and webhooks
Connect WordPress with the plugin, or any CMS with a signed webhook, and test before you publish.
- Schema and AI files
Generate llms.txt, FAQ schema and XML sitemaps, and know what each one is for.
- Autopilot agent
Ask an AI marketing agent to run AI Rank Lab tools for you and hand back spreadsheets, docs and charts.
Analytics
Platform
- API and MCP for developers
Use your API key in scripts, test calls in the playground and connect the MCP server to Claude or Cursor.
- Chrome extension and WordPress plugin
Audit any page from your browser, and receive published articles in WordPress.
- Account, team and agency features
Settings, domains, team sharing, white-label branding, the audit widget and referrals.
- Learn Morse Code
An eight-lesson course with audio drills. Lesson 1 is free.
Playbooks
Workflows that chain several tools toward one result.
Glossary
Plain-English definitions of the terms used across AI search, SEO and the product.
- AEO (answer engine optimization)
- AI crawler
- AI Mode
- AI Overview
- AI-referred traffic
- Anchor text
- API key
- Backlink
- Brand memory
- Canonical URL
- Citation
- CLS (Cumulative Layout Shift)
- Content decay
- Core Web Vitals
- Credits
- CTR (click-through rate)
- E-E-A-T
- Entity
- FAQ schema (FAQPage)
- GEO (generative engine optimization)
- GPTBot
- Impressions
- INP (Interaction to Next Paint)
- Internal link
- JSON-LD
- Keyword cannibalisation
- Keyword difficulty
- LCP (Largest Contentful Paint)
- LLM (large language model)
- llms.txt
- MCP (Model Context Protocol)
- Mention
- Prompt
- Query fan-out
- Referring domain
- Retrieval-augmented generation (RAG)
- robots.txt
- Search volume
- Sentiment
- SEO (search engine optimization)
- SERP (search engine results page)
- Share of voice
- Structured data
- Tracking tag
- Webhook
- XML sitemap
Questions about the Academy
Something else? Ask the team
Is the AI Rank Lab Academy free?
Yes. Every lesson is free to read, and you don't need an account. You only need an account to try the tools in the dashboard, and new accounts get free credits when they finish onboarding.
How is the Academy different from the docs?
The docs are a reference: one page per feature, describing each screen and setting, and the same pages open in the dashboard's help drawer. Academy lessons are task-based: they teach a goal step by step, explain the ideas behind it, show what each step costs and link to the docs for detail.
Do I need to know SEO before I start?
No. Start with Getting started and AEO and GEO fundamentals. Both assume no SEO background and explain every term, and each term has a glossary entry.
Will there be videos and audio?
Yes. Each lesson gets a short narrated walkthrough video, an audio version and screenshots of the real product. They are added lesson by lesson as they are produced, and the written lesson is always complete on its own.
Are the credit costs in the lessons current?
Lessons read every price from one list that is checked against the product's code, so a price change updates every lesson. The dashboard always shows the price before you run a tool.
Learn it on your own site
Paste your site and get a free SEO, AEO and GEO audit. Then follow the lessons with your own results.