Answer Engine Optimisation (AEO) is the practice of optimising content to be cited, featured, and used as a source by AI-powered answer engines like ChatGPT, Perplexity, Google's AI Overviews, and voice search assistants.

How is AEO different from SEO?

Traditional SEO focuses on ranking in link-based search results. AEO focuses on having your content used as a source by AI systems that provide direct answers rather than links. Both use quality content as a foundation.

What makes content AEO-friendly?

AEO-friendly content: directly answers specific questions, uses FAQ-style Q&A structure, has proper structured data (FAQPage, HowTo schemas), covers entities comprehensively, and is written at a clear, accessible reading level.

Does AEO help with Google's AI Overviews?

Yes. Google's AI Overviews (formerly SGE) pull content from web pages to construct answers. Pages with good AEO — direct answers, clear structure, FAQ schema — are more likely to be cited in AI Overview responses.

Can I optimise existing content for AEO?

Yes. Adding FAQ sections, restructuring content around questions, implementing structured data, improving entity coverage, and ensuring direct-answer formatting can all improve existing content's AEO performance.

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AEO Audit Tool

Audit your page for Answer Engine Optimization signals — question headings, direct answers, FAQ schema, featured snippet readiness.

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What is AEO Audit Tool?

The AEO (Answer Engine Optimisation) Audit Tool analyses your content for readiness to appear as answers in AI-powered search engines, featured snippets, voice search results, and AI chatbot citations. It checks your content structure, FAQ markup, entity coverage, and direct-answer formatting.

As AI-powered search (ChatGPT, Perplexity, Gemini, Google SGE) increasingly extracts and cites web content directly, optimising for AEO is as important as traditional SEO. This audit identifies specific improvements to make your content more likely to be cited and featured by AI systems.

Why Use AEO Audit Tool?

AI search engines cite content that is well-structured, directly answers questions, and has clear entity associations. Without AEO-specific optimisation, your content may rank in traditional Google but be invisible to AI-powered search results — an increasingly important traffic source.

Key Features of AEO Audit Tool

✓Checks content for direct-answer formatting
✓Audits FAQ and structured data markup
✓Analyses entity coverage and clarity
✓Reviews heading structure for question-answer patterns
✓Scores overall AEO readiness with recommendations

How to Use AEO Audit Tool

1
Enter your URL
Paste the URL of the page you want to audit for AEO readiness.
2
Run the audit
Click 'Run AEO Audit' to analyse the page's structure and content.
3
Review the score
See your overall AEO readiness score and breakdown by category.
4
Read recommendations
Review specific recommendations for improving AEO — FAQ markup, direct answers, entity clarity.
5
Implement improvements
Add FAQ schema, improve direct-answer formatting, and re-audit to track improvements.