Entity

DefinitionAn entity is a distinct, identifiable thing, such as a company, product, person or place, that search engines and AI models can recognise and describe.

Engines recommend brands they can identify with confidence. Use one consistent name, state plainly what you do, for whom and where, mark it up with Organization structured data, and keep the same facts on your profiles on other sites.

Learn it step by step

• Writing pages AI engines cite (AEO and GEO fundamentals)
• Structured data and llms.txt: what they do and don't do (AEO and GEO fundamentals)

Related terms

• Structured data: Structured data is code on a page that states facts in a standard vocabulary (schema.org), so machines can read details like a product's price or an article's author without guessing.
• E-E-A-T: E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness: the qualities Google's search quality raters look for in content and its creators.
• Brand memory: Brand memory is the profile of your brand (exact name, voice, audience and key facts) that AI Rank Lab's content writer uses so articles describe you correctly.