Brand memory

DefinitionBrand memory is the profile of your brand (exact name, voice, audience and key facts) that AI Rank Lab's content writer uses so articles describe you correctly.

On first use for a domain it reads up to 12 pages of your site, such as the homepage, about, pricing and product pages. Your brand name is resolved from your own setting first, then your structured data and page metadata, before any AI is involved; tone, audience and positioning come from one AI pass. The profile is rebuilt after 30 days or on demand, and building it costs no credits.

A field you edit by hand survives the automatic 30-day rebuild. In the current version the manual refresh button (Re-read the website) can replace your edits, so check the name after a refresh; a Brand Name set in Settings → Account → Branding always wins. See Brand memory: name, voice and facts.

Learn it step by step

• Brand memory: name, voice and facts (AI content writer)

Related terms

• Entity: An entity is a distinct, identifiable thing, such as a company, product, person or place, that search engines and AI models can recognise and describe.
• Structured data: Structured data is code on a page that states facts in a standard vocabulary (schema.org), so machines can read details like a product's price or an article's author without guessing.
• Internal link: An internal link is a link from one page on your site to another page on the same site.