Brand memory: name, voice and facts

In shortBrand memory is the profile the AI content writer keeps for each of your domains: the exact brand name, voice, audience, offerings, real pages to link to and the only facts it may claim. It is built for free from up to 12 pages of your site the first time you write. Check the Brand panel beside your article. If it says the name was guessed from the domain, click the pencil and type the real name.

Why the writer needs a brand profile

An article that spells your brand wrong, or claims things you never said, does more harm than no article. Brand memory gives the writer a fixed identity instead of a guess: how your name is written, how you sound, who you write for, which of your pages exist, and which proof points it is allowed to use. Anything outside the stored proof points may not be claimed, so the writer cannot invent customer counts, awards or funding.

How the profile is built

The first time you write for a domain, AI Rank Lab reads up to 12 pages of your site: the homepage plus pages such as about, services, products, pricing, features, contact, team and blog. It respects your robots.txt. One AI pass then reads the text for tone, audience, positioning and differentiators. The profile is cached and reused by every article for that domain, and rebuilt after 30 days. If the site cannot be fetched at all, the writer still runs with a basic name and no brand context; it never blocks an article.

Where the brand name comes from

The name is settled before any AI is involved, from the first of these sources that gives a plausible answer:

The last fallback turns airanklab.com into Airanklab, not AI Rank Lab: the writer cannot know where the word breaks are, so it does not invent them. It never writes the name in capitals.

Check and fix the Brand panel

1. Open an articleOpen any article in Content → Write → AI content writer. The Brand panel sits at the top of the right-hand column, beside the editor. It shows the name in large text and where it came from.
2. Look for the guessed-name warningIf the source is the domain, an amber box says This was guessed from the domain. Set the real name so articles spell it correctly. Fix it before you publish anything.
3. Edit the nameClick the pencil icon. Fill in Brand name (exact spelling) (written verbatim in every article, capitalisation matters), an optional Short form for later mentions, and Max mentions per article. Click Save.
4. Confirm it stuckThe panel now says Set by you — a refresh won't change it. The next article you write for this domain uses the corrected name.

The panel also shows how many pages were read and how many offerings and proof points were found. Few proof points means the writer has little it may claim about you, so a richer about page or product pages on your site make better articles.

Gotchas

• Max mentions accepts up to 10, but the link and mention planner never places more than 3 mentions in one article. Set 0 if you never want the brand named.
• No Brand panel? The article has no domain attached. That happens when you type a topic and have never run a prompt, so there is nothing to tie the article to a site.
• The panel edits only the name, short form and mention cap. The rest of the profile (voice, offerings, proof points) comes from your website, so improve those pages to improve the profile.