JSON-LD

DefinitionJSON-LD is the most common format for structured data: a `<script type="application/ld+json">` block that describes a page's facts separately from its visible HTML.

Because it sits in one block instead of being woven through the HTML, JSON-LD is easy to generate and maintain, and it's the format Google recommends for structured data.

AI Rank Lab's AI content writer builds a JSON-LD graph for each article it publishes, and its Brand memory reads Organization.name from your site's JSON-LD when working out your brand's exact name.

Learn it step by step

• Structured data and llms.txt: what they do and don't do (AEO and GEO fundamentals)
• Generate FAQ schema (Schema and AI files)

Related terms

• Structured data: Structured data is code on a page that states facts in a standard vocabulary (schema.org), so machines can read details like a product's price or an article's author without guessing.
• FAQ schema (FAQPage): FAQ schema is FAQPage structured data that marks up a list of questions and their answers on a page.
• Entity: An entity is a distinct, identifiable thing, such as a company, product, person or place, that search engines and AI models can recognise and describe.