Mention

DefinitionA mention is your brand's name appearing in the text of an AI answer, whether or not the answer links to your site.

Three things are worth recording about a mention: whether you were named at all, your position (first in a list of recommendations is very different from fifth) and the sentiment. Across many runs, the share of answers that name you becomes your mention rate.

In AI Rank Lab's Visibility overview, the mention rate is shown as AI Recommendation Rate. Mentions vary from run to run, so compare averages across repeated runs rather than single answers.

Learn it step by step

• Mentions, citations and share of voice (AEO and GEO fundamentals)
• Run prompts across AI engines (Brand visibility in AI answers)

Related terms

• Citation: A citation is a link or source reference an AI engine attaches to its answer, showing which page it took information from.
• Share of voice: Share of voice is your brand's mentions as a percentage of all brand mentions (yours plus your competitors') across the same set of questions and engines.
• Sentiment: Sentiment is the tone in which an AI answer describes your brand: positive, neutral or negative.
• Prompt: In AI Rank Lab, a prompt is a question you track, phrased the way a buyer would ask an AI assistant, such as "best CRM for small agencies".