Prompt

DefinitionIn AI Rank Lab, a prompt is a question you track, phrased the way a buyer would ask an AI assistant, such as "best CRM for small agencies".

You add prompts in AI search → Brand visibility → Prompt research, by typing them, using AI Suggest, or running prompt research. Then you run them on the engines you choose. Each run records whether your brand was mentioned, its position, the sentiment, the competitors named and the URLs cited.

Prompts run when you run them, and each engine run is charged (see How credits work). The only automatic re-check is the weekly citation tracker for prompts you opt into from Action plan after publishing. Prompt history is matched by prompt text, so rewording a prompt starts a new history.

Learn it step by step

• Add and research prompts (Brand visibility in AI answers)
• Measuring AI visibility honestly (AEO and GEO fundamentals)

Related terms

• Citation: A citation is a link or source reference an AI engine attaches to its answer, showing which page it took information from.
• Mention: A mention is your brand's name appearing in the text of an AI answer, whether or not the answer links to your site.
• Share of voice: Share of voice is your brand's mentions as a percentage of all brand mentions (yours plus your competitors') across the same set of questions and engines.
• Sentiment: Sentiment is the tone in which an AI answer describes your brand: positive, neutral or negative.