Share of voice

DefinitionShare of voice is your brand's mentions as a percentage of all brand mentions (yours plus your competitors') across the same set of questions and engines.

If you are mentioned 6 times and two competitors 9 and 5 times, your share of voice is 6 ÷ 20 = 30%. It puts your mention rate in context: a low mention rate can still lead a category where competitors appear even less.

Share of voice depends on which questions you run and which competitors you count, so keep both fixed when you compare periods. AI Rank Lab shows it as Market Share in AI on the Visibility overview.

Learn it step by step

• Mentions, citations and share of voice (AEO and GEO fundamentals)
• Competitors in AI answers (Brand visibility in AI answers)

Related terms

• Mention: A mention is your brand's name appearing in the text of an AI answer, whether or not the answer links to your site.
• Citation: A citation is a link or source reference an AI engine attaches to its answer, showing which page it took information from.
• Prompt: In AI Rank Lab, a prompt is a question you track, phrased the way a buyer would ask an AI assistant, such as "best CRM for small agencies".