Competitors in AI answers

In shortThe Competitors page (AI search → Brand visibility → Competitors) shows which brands the AI engines named in your prompt runs, how often, at what rank and in what tone, and which pages they were cited from. You don't have to list competitors first: they're picked up from the answers. The optional content scan on the Content Counter-Strategy tab is charged from a separate legacy coin wallet, not your credits.

What the page answers

Your recommendation rate tells you how often AI names you. The Competitors page tells you who it names instead. That matters more than it sounds: the brands that win your prompts are the ones whose pages, reviews and comparisons the engines trust. Knowing who they are tells you which content and which third-party pages to go after.

Competitors are recorded from the answers themselves. When an engine answers a prompt, it reports every other brand or domain it mentioned, with a position and a tone. So new rivals you've never heard of can show up here, and so can directories and review sites that the engine treated as an option.

Read the page, step by step

1. Open CompetitorsGo to AI search → Brand visibility → Competitors. The page is titled Competitor Intelligence. Use the 7d, 14d, 30d or 90d buttons to set the window. If you haven't run prompts in that window you'll see No Competitor Mentions Yet.
2. Read the four headline numbersRivals Monitored (how many distinct competitors appeared), Total Rival Mentions, Avg Rival Rank (the average position rivals appear at) and Rival AI Sentiment (the tone engines use about them).
3. Use the Competitor Benchmark tabThis tab ranks each competitor by mentions, rank and tone, next to your own figures, with a Competitor Co-Citation Timeline. Filter with High Threat (#1-3 Rank), High Volume (≥5 Mentions), Positive Tone or Neutral / Critical, search with Search competitor domain..., and change the sort.
4. Inspect one competitorClick Inspect in Modal on a row. The window shows a head-to-head benchmark against you, the engines that cite them, their cited pages and a Counter-Strategy Playbook of general suggestions.
5. Check Cited URLs & SourcesThe second tab lists the pages cited in answers that named competitors, split between your pages, rival domains and third-party sites, with the engines that cited each. This is where you find the review articles and lists that put rivals in front of AI.
6. ExportExport CSV downloads the competitor table, useful for a client report.

The competitor content scan

The third tab, Content Counter-Strategy, is a different kind of tool. It doesn't use your prompt runs. You type competitor domains under Competitor Configuration, click Add and Save Configuration. Then Step 1: Scan Articles fetches their latest articles from their sitemaps or blog pages, and Step 2: Generate Insights asks an AI model to summarise their content strategy and suggest Recommended Topics for you.

What to do with what you find

• Pick the two or three rivals that appear in the top three most often. Those are your real competitors in AI answers, whoever you compete with in sales.
• Open their cited pages. Note the format (comparison table, FAQ, original data) and the facts engines quote.
• List the third-party pages that cite them and not you. Those are outreach targets.
• Take your weakest prompt to Action plan to get a brief for a page that can compete.