Sentiment

DefinitionSentiment is the tone in which an AI answer describes your brand: positive, neutral or negative.

Being mentioned isn't always good. An answer that names you as "expensive and hard to set up" is a negative mention. Tracking sentiment shows whether engines recommend you or merely list you, and which claims about you need correcting at the source.

AI Rank Lab records a sentiment for every prompt run (runs without a mention are marked as not mentioned). The Reputation Score on the Visibility overview is the share of answers with a positive tone, counted across all answers including those that don't mention you, so a low mention rate pulls it down too.

Learn it step by step

• Mentions, citations and share of voice (AEO and GEO fundamentals)
• Read the visibility overview (Brand visibility in AI answers)

Related terms

• Mention: A mention is your brand's name appearing in the text of an AI answer, whether or not the answer links to your site.
• Share of voice: Share of voice is your brand's mentions as a percentage of all brand mentions (yours plus your competitors') across the same set of questions and engines.