White-label branding

In shortWhite-label branding puts your brand name, logos, favicon and accent colour on client-facing output. Set it per domain in Settings → Account → Branding. Progress report PDFs and client links use it, including your colour, and drop the AI Rank Lab credit. Complete URL audit PDFs use your name and logo. Shared dashboards show your logo and colour to the people you share with. Branding is free.

What branding changes

Agencies hand reports to clients, and clients should see the agency's brand. Branding in AI Rank Lab is stored per domain, so each client website can carry the brand you want on its reports. It changes what other people see; your own view of the dashboard keeps the standard look apart from the header logo.

Before you start

• A logo in two versions if you have them: one for light backgrounds and one for dark.
• A small square favicon.
• Your accent colour as a six-digit hex code, such as #1A73E8.
• The domain selected in the domain selector. Branding is saved to whichever domain is selected.

Set up your branding

1. Open the Branding tabPick the client's domain in the domain selector. Go to Settings → Account and click the Branding tab. The card is headed Domain Branding and names the selected domain.
2. Name and descriptionEnter a Brand Name (up to 100 characters), which appears next to the logo, and an optional Brand Description or tagline (up to 500).
3. Logos and faviconUnder Logos, upload Logo (Light Mode) for light backgrounds and Logo (Dark Mode) for dark ones, then a Favicon. Each shows "uploaded" when done.
4. Accent colourType the Theme Accent Color as a hex code or use the picker. Only six-digit codes like #1A73E8 are accepted. Check the Live Preview.
5. SaveClick Save Branding. To go back to AI Rank Lab defaults for this domain, use Reset All to Defaults.
6. Check a reportOpen AI search → Monitoring and reports → Progress reports and choose the domain. Next to its name you should see Reports use your branding: followed by your brand name. If it says Reports use AI Rank Lab branding, use the Add your logo link to go back to Settings.

Getting the files right

• Use a wide logo with a transparent background. It sits on a white report header and next to the brand name in the dashboard, so a square logo with a coloured box looks cramped.
• Upload both versions. The light-mode logo is used on reports and light screens; the dark-mode logo is used when the dashboard is dark. If you upload only one, check how it looks in both themes.
• Pick an accent colour with enough contrast. It colours headings, lines and chart marks in progress reports. Very pale colours are hard to read on white paper.
• Keep the brand name short. It appears in report headers and footers ("Prepared by …"), so a trading name reads better than a full legal name.

For an agency, one setup is the agency's own brand on every client domain, so every report says it was prepared by you. You can address the client by name in the report's Note for your client. Remember that the Brand Name also feeds the content writer, so if you write articles for that client, their own name is the safer choice. If a client wants their own brand on reports, set their logo on their domain instead; each domain keeps its own branding.

Branding vs the white-label app

This lesson covers branding inside AI Rank Lab: your logo on reports and shared dashboards. If you want a complete audit and citation-tracking product running under your own name and domain, that is a separate offer; see White label.