Anchor text

DefinitionAnchor text is the clickable text of a link. It tells readers and search engines what the linked page is about.

Natural anchor text varies: brand names, page titles, plain URLs and descriptive phrases. A backlink profile dominated by identical keyword-rich anchors can look manipulated. For internal links, descriptive anchors ("how to read the citations report") help more than "click here".

Learn it step by step

• Check a backlink profile (Keyword, SERP and backlink research)
• Internal links and brand mentions (AI content writer)

Related terms

• Backlink: A backlink is a link from another website to yours. Search engines treat relevant links from trusted sites as a sign of authority.
• Internal link: An internal link is a link from one page on your site to another page on the same site.
• Referring domain: A referring domain is a distinct website that links to yours. Ten links from one site count as ten backlinks but one referring domain.