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Referring domain

DefinitionA referring domain is a distinct website that links to yours. Ten links from one site count as ten backlinks but one referring domain.

The number of referring domains is usually a better measure of how widely a site is linked than the raw backlink count, which a single site-wide footer link can inflate.

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Related terms

  • Backlink: A backlink is a link from another website to yours. Search engines treat relevant links from trusted sites as a sign of authority.
  • Anchor text: Anchor text is the clickable text of a link. It tells readers and search engines what the linked page is about.

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