SERP (search engine results page)

DefinitionA SERP is the page a search engine shows for a query: organic results plus features such as AI Overviews, ads, maps, videos and "People also ask".

SERPs differ by country, language, device and over time, so a ranking is always for a particular setting. AI Rank Lab's SERP analysis runs batches of keywords, each with its own country, language and device, and shows share of voice and an AI strategy for the batch.

Learn it step by step

• SERP analysis in batches (Keyword, SERP and backlink research)

Related terms

• AI Overview: An AI Overview is the AI-generated summary Google shows at the top of some search results, with links to the pages it drew on.
• Search volume: Search volume is the estimated average number of times a keyword is searched per month, usually for one country and language.
• CTR (click-through rate): Click-through rate is clicks divided by impressions: the share of people who saw your result and clicked it.
• Impressions: In Google Search Console, an impression is counted when a link to your site appears in a search result a user sees.