CTR (click-through rate)

DefinitionClick-through rate is clicks divided by impressions: the share of people who saw your result and clicked it.

A page with many impressions and a low CTR for its position often has a weak title or description. CTR also falls for many queries when an AI answer or other feature sits above the results, so compare like with like.

Learn it step by step

• CTR opportunities (Google Search Console tools)
• Connect Search Console and read the overview (Google Search Console tools)

Related terms

• Impressions: In Google Search Console, an impression is counted when a link to your site appears in a search result a user sees.
• SERP (search engine results page): A SERP is the page a search engine shows for a query: organic results plus features such as AI Overviews, ads, maps, videos and "People also ask".
• AI Overview: An AI Overview is the AI-generated summary Google shows at the top of some search results, with links to the pages it drew on.