Tracking tag

DefinitionThe tracking tag is the small JavaScript snippet you add to your site so AI Rank Lab can record AI-referred visitors and AI agents that load your pages in a browser.

You copy it from the AI bot tracker, paste it into your site's HTML (or switch on the visibility tracker in the WordPress plugin), then click Verify Installation. Verify can pass on a test visit AI Rank Lab creates itself, so check that your own page views appear too. The same tag powers CRM features such as session recordings and heatmaps when you turn them on.

Because it runs in the browser, crawlers that don't execute JavaScript, such as GPTBot, ClaudeBot and PerplexityBot, never load it. Tracking is billed per block of requests and pauses when your credit balance reaches zero. See Add your domain and install the tracking tag.

Learn it step by step

• Add your domain and install the tracking tag (Getting started with AI Rank Lab)
• What the tracker counts, and what it doesn't (AI bot tracker)

Related terms

• AI-referred traffic: AI-referred traffic is people who arrive on your site by clicking a link in an AI answer, from assistants such as ChatGPT, Gemini, Claude, Perplexity or Copilot.
• AI crawler: An AI crawler is a bot run by an AI company that fetches web pages, for model training, for an AI search index, or because a user asked the assistant to read a page.
• Credits: Credits are AI Rank Lab's single currency: one balance pays for every paid action, such as audits, prompt runs, articles and API calls, while reading results you already have is free.