Read the AI audit report
Score bands, findings, quick wins, and why this score differs from other scores in the product.
In shortThe AI audit report shows an Overall Score plus separate SEO, AEO and GEO scores out of 100, an executive summary, quick wins tagged by impact, and detailed findings in tabs. AEO and GEO make up half of the overall score. Fix high-impact quick wins first. Don't compare this score with the SEO analyzer or the public SEO analyzer: they use different formulas, so only compare reports from this checker.
How the report is laid out
Open a report from Recent Website Audits on the AEO and GEO checker page, or straight after a scan finishes. The top of the page shows a row of score rings, then five tabs: Overview, SEO, AEO, GEO and AI Visibility. Clicking a score ring opens its tab.
- Read the score ringsOverall Score (AI and search health), SEO Score, AEO Score (answer engine optimization) and GEO Score (generative engine optimization). Each ring is coloured by band, explained below.
- Start on the Overview tabAnalysis Results shows the page's host and when it was analysed. Executive Summary is a short plain-English verdict. Under it, Quick Wins lists the fixes that should move the score most, each tagged high impact, medium impact or low impact, with the action to take.
- Dig into SEO, AEO and GEOThe SEO tab covers technical basics such as canonical URL, heading levels, lazy loading and social tags. The AEO tab has an AEO Breakdown with checks like FAQ presence, QAPage schema and voice-search readiness. The GEO tab shows AI Readiness Signals. Each tab lists findings you can hand to whoever edits the page.
- Download the PDFReports you run from the dashboard are full reports, so every finding and quick win is shown and the Download PDF Report button is available for sharing with a client or developer.
What the score bands mean
The product uses two sets of bands, and it helps to know both, because the same score can carry a different label in each place.
| Where you see it | Bands |
|---|---|
| Score rings on the report | 90–100 Good, 50–89 Needs Work, 0–49 Poor |
| Recent Website Audits list and its Score Range filter | 80+ Excellent, 60–79 Good, 40–59 Needs Work, 0–39 Critical |
Go by the number, not the label. An 85 is the same page whether the list calls it Excellent or the report ring calls it Needs Work. The useful question is whether the number goes up after you make changes.
How the overall score is built
The scores are calculated with fixed rules from what the scan found on the page, not guessed by an AI model. The AI model only writes the summary, findings and quick wins. The overall score is a weighted blend:
| Part | Share of the overall score |
|---|---|
| AEO (FAQ, Q&A and how-to structure, question headings, author, content depth) | 25% |
| GEO (organisation profile links, structured data, canonical, AI files, links, named entities) | 25% |
| Technical | 20% |
| Content | 15% |
| Crawlability (robots.txt, sitemaps, canonical, links) | 10% |
| Trust signals (about and contact pages, author, last-updated date, policies, social proof) | 5% |
The SEO Score ring is the plain average of five sub-scores: technical, content, structured data, crawlability and trust signals. Because AEO and GEO make up half of the overall score, a page can have a strong SEO score and still a middling overall score. That usually means it isn't structured for answers yet. The lesson Structured data and llms.txt explains the fixes that move those two parts.
Why this score differs from other scores
AI Rank Lab has more than one page checker, and they don't share a formula. Comparing their numbers is like comparing a temperature in Celsius with one in Fahrenheit.
| Tool | How it scores | Use it for |
|---|---|---|
| AEO and GEO checker (this report) | Rule-based sub-scores, weighted as above, plus an AI-written summary | Your AI-readiness baseline and before-and-after comparisons |
| SEO analyzer (SEO → Audits) | Starts AEO and GEO at 70 and deducts or adds points; overall is half SEO, a quarter AEO, a quarter GEO. No AI model | On-page SEO checks such as titles, meta, broken links |
| Public SEO analyzer page | A third, separate scoring system for the free public tool | A quick free check, not tracking over time |
To show progress, compare two reports from this checker for the same URL. Progress reports does that side by side and turns it into a PDF.
The AI Visibility tab
The fifth tab is a separate add-on. After you unlock it, you pick prompts and it checks how the scanned site appears in ChatGPT, Claude, Gemini, Perplexity, Google AI Overview and Google AI Mode. The price is shown in the unlock window before you pay. These runs are stored on the report only. They don't appear in Brand visibility, so if you want to track prompts over time, use Brand visibility instead.
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Put the lesson to work
Paste your site and get a free SEO, AEO and GEO audit with the fixes, then come back to the next lesson.