
GEO vs SEO: What Is Generative Engine Optimisation and Why It Matters in 2026
GEO (Generative Engine Optimisation) is how brands earn visibility in AI-powered search - ChatGPT, Gemini, Perplexity, and Google AI Overviews. This guide explains exactly what GEO is, how it differs from traditional SEO, and why mastering both is non-negotiable in 2026.


















